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Jake Fowler

Customer Acquisition in Deposits: How to Punch Above Your Weight



Lisa Brown, Managing Director, Novantas
Sarah Welch, Director, Novantas


We’re in the midst of a shifting deposit landscape. While price is an important lever to drive deposit growth, it is not the only lever. Successful banks are changing strategies and tactics to capitalize on the ways in which digital capabilities influence consumer decisions. Drivers of acquisition also are changing due to both improved marketing and branding efforts, and changes in customer preferences. Join Novantas experts for a deep-dive session on the new drivers of customer acquisition and how to build and execute a new program.


  1. Three factors that drive marketing success 
  2. The attributes banks must demonstrate to be distinct 
  3. Case studies that show how changing the conversation can deliver true competitive advantage

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Lisa Brown

Managing Director, Head of Client Services in the Pricing & Product Solutions, Novantas

Lisa Brown is a Managing Director and Head of Client Services in the Pricing & Product Solutions business at Novantas. She has over 10 years of experience in pricing and product management, including work on over 50 global pricing projects focused on elasticity modeling and macro-economic forecasting. She holds a BS in Systems Engineering and a Mathematics Minor from University of Pennsylvania (UPENN).

Sarah Welch

Director, Marketing Solutions Leader, Novantas

Sarah is a Director and head of Marketing Solutions at Novantas. She brings 15 years of experience as an entrepreneur and marketer in AdTech and digital products and works closely with marketing executives and product leaders across the industry to develop distinctive value propositions, improve marketing analytics, and drive the alignment of cross-bank communications around the customers. She has helped build, quantify and execute tangible strategic and tactical programs to improve deposit growth at lower cost.

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