CBA Team Contact
Eric Hathaway, VP Marketing, Zoot Enterprises
ABOUT THE WEBINAR:
Fraud is a rapidly growing and evolving problem in the financial services industry. Fraudsters are constantly expanding their tricks and tactics, and pursuing new approaches like fraud for hire and fraud-as-a-service. Banks face challenges keeping up with these changes, and with finding the human and financial resources to fight fraudsters.
Join Zoot Enterprises for an exciting and informative webinar that addresses how leading FIs can tackle this evolution, and layer fraud detection and prevention solutions to help combat fraud. From channel protection options to the various types of fraud that FIs need to fight, this webinar will touch on specific tactics and solutions that organizations can implement to create a comprehensive, responsive and nimble fraud detection and prevention strategy.
THIS WEBINAR WILL COVER:
TOP 3 BENEFITS TO ATTENDEES:
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Eric Hathaway brings more than 20 years of global experience in strategic marketing, product marketing, and marketing strategy across financial services, technology, and telecommunications to Zoot Enterprises.
Hathaway's background includes: managing the development and expansion of Standard & Poor's Micropal data and enterprise software solutions throughout Asia; implementing a global business development strategy for Credit Suisse Asset Management and leading the company’s operations in the Czech Republic—marketing both institutional and retail funds.
Hathaway shifted to the IT world during the dot-com era providing consulting for a range of small to medium-sized businesses and Fortune 500 companies, including Microsoft, T-Mobile, and Samsung. His services focused on B2B/B2C traditional and digital marketing, competitive market analysis, and business expansion strategy.
Hathaway holds an MBA in Business Strategy, a BA in International Business and a minor in Computer Science. His passions include spending time with his two daughters and being an avid skier and outdoorsman.