CBA Webinars

CBA Team Contact

Maren Colon
mcolon@consumerbankers.com
202-552-6394

Forget Personal; Think Personalized Banking

Includes a Live Event on 08/01/2018 at 1:00 PM (EDT)

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PRESENTERS:

Sagar Shah, BCG
Silvio Palumbo, BCG

ABOUT THE WEBINAR:

Banks used to be masters of customer segmentation. Not anymore. They have been overtaken by digital natives, technology companies and start-ups, which have moved past splitting customers into groups to put personalization at the center of the business, achieving big performance gains in the process. Banks can do the same, but they need a new approach and a fresh strategic agenda. Personalization is a paradigm shift in customer engagement, in which companies respond to customer needs on a one-to-one basis and are equipped to learn and adapt over time.

Join BCG Experts to learn best practices in embarking on the personalization journey to transform banking and create higher sales and a reduction in churn, alongside increased customer engagement.

THIS WEBINAR WILL COVER:

  1. An introduction to Personalization and its importance now
  2. A vision for Personalization in Retail Banking
  3. The "Personalization stack"

TOP 3 BENEFITS TO ATTENDEES:

  1. Understand the imperative for Personalization in banking
  2. Understand (with examples) how Personalization can reshape the entire customer experience 
  3. Understand the components required to deliver a successful Personalization program

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Sagar Shah

Project Leader, New York

Boston Consulting Group

Components visible upon registration.