CBA Team Contact
Recorded On: 06/14/2017
Adam Thornber, Managing Director UK Practice, Bridgeforce
Mark Ravanesi, Senior Program Manager, US Practice, Bridgeforce
ABOUT THE WEBINAR:
Mortgages represent one of the largest income streams for most big banks globally, as such a little bit of capacity creation or a small improvement in conversion rates can have a significant impact on your bottom line.
While customer journey mapping is not a new concept, we have found that the volume of change, including significant regulatory adjustments, can erode the benefit of previous improvements.
We will share insights on how to improve and sustain your customer journey, including: Simplifying your application process, reducing the journey length, and how to grow your market presence and volumes.
So, join us to find out what you can do to optimize your customer journey to enable you to enhance pull through rates and revenue, while minimizing expense in an increasingly low margin environment.
THIS WEBINAR WILL COVER:
TOP 3 BENEFITS TO ATTENDEES:
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Adam has over 15 years of well-rounded experience from line through leadership positions at UK-based financial institutions including Royal Bank of Scotland and Northern Rock where he focused on strategy and analytics for lending and debt management.
Adam specializes in operating model design and implementation, portfolio management strategies, effective business performance indicators and the creation of innovative, commercial debt solutions for borrowers in financial difficulty. As Managing Director of Bridgeforce, Adam oversees the operations, growth and management of the UK practice and has delivered large-scale technology, market expansion and customer journey optimization projects for clients in the region.
Mark Ravanesi has nearly 20 years of experience across the consumer finance lifecycle with deep expertise in credit, customer experience/engagement and risk management.
Prior to joining Bridgeforce in 2013, Mark held senior Risk and Operations roles in UK and US markets with diverse financial product expertise spanning, credit cards, mortgages, retail energy, deposit accounts and consumer loans.