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Jake Fowler

CEO Insights for Home Equity Portfolio Growth

Recorded On: 10/06/2016




Rutger van Faassen, VP of Lending at Nomis Solutions
Shaun Richardson, SVP at Icon Advisory Group


As home values rebound in much of the country, banks are taking a renewed interest in their home equity portfolios. Ironically, stubbornly low rates and other factors are leading to portfolio run off even as consumer interest grows. To stop the balance outflow and grow a sustainable home equity portfolio, banks are leveraging their CEO (customer engagement optimization) to understand customer behavior at every stage of the account lifecycle.


  1. The key trends and insights impacting home equity lending
  2. How to influence customer behavior to improve results at all stages of the home equity lending relationship
  3. Why customers are choosing marketplace lenders


  1. Learn how to stop portfolio runoff by addressing every stage of the customer life cycle
  2. Gain industry insights that will help you build a profitable home equity portfolio
  3. Be inspired to introduce a spirit of innovation in your home equity lending strategy

Rutger van Faassen

Vice President of Consumer Lending, Informa Financial Intelligence

Rutger van Faassen works with clients by providing them with actionable insights from the unique data assets Informa generates about the competitive lending landscape both qualitative and quantitative. He brings broad experience in international retail lending to Informa clients.

Rutger recently joined Informa from Nomis Solutions where he was Vice President of Lending helping lenders globally implement lending price optimization solutions that generated proven benefits.

Prior to joining Nomis in 2008, Rutger worked at ABN AMRO Mortgage Group. During his ten years at ABN AMRO Rutger was responsible for setting up mortgage businesses in different global markets.

Shaun Richardson

Senior Vice President, Informa Financial Intelligence

Shaun joined Informa Financial Intelligence in 2018 through its acquisition of ICON Advisory Group. In his role as Senior Vice President, he leads the Benchmarking and Applied Analytics Group.  Shaun served as Senior Vice President with ICON from 2005 - 2018 where he was responsible for all analytical offerings across mortgage and consumer lending.  He worked closely with clients to ensure their success consuming insights built upon competitive pricing, originations transactions, and portfolio account data. Prior to joining ICON, Shaun spent 10 years consulting with Fortune 500 companies focused on business strategy and analytics.  He has an M.S. degree in Information Systems and Quantitative Sciences from Texas Tech University. Shaun enjoys spending his free time with his wife and two incredible daughters.

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