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Jake Fowler

Customer Acquisition in Deposits: How to Punch Above Your Weight



Lisa Brown, Managing Director, Novantas
Sarah Welch, Director, Novantas


We’re in the midst of a shifting deposit landscape. While price is an important lever to drive deposit growth, it is not the only lever. Successful banks are changing strategies and tactics to capitalize on the ways in which digital capabilities influence consumer decisions. Drivers of acquisition also are changing due to both improved marketing and branding efforts, and changes in customer preferences. Join Novantas experts for a deep-dive session on the new drivers of customer acquisition and how to build and execute a new program.


  1. Three factors that drive marketing success 
  2. The attributes banks must demonstrate to be distinct 
  3. Case studies that show how changing the conversation can deliver true competitive advantage

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Lisa Brown

Managing Director, Head of Client Services in the Pricing & Product Solutions, Novantas

Lisa Brown is a Managing Director and Head of Client Services in the Pricing & Product Solutions business at Novantas. She has over 10 years of experience in pricing and product management, including work on over 50 global pricing projects focused on elasticity modeling and macro-economic forecasting. She holds a BS in Systems Engineering and a Mathematics Minor from University of Pennsylvania (UPENN).

Sarah Welch

Director, Novantas

Sarah Welch is a Director and leader in the Marketing and Digital practice at Novantas. She brings 20 years of marketing and entrepreneurial experience to client engagements. She co-founded Mindset Media, an Ad Technology platform and network that enabled marketers to directly target based on psychographic characteristics. Most recently, she served as Global Head of Marketing for the app developer Noom. She advises on innovation, marketing strategy as well as digital and omni-channel distribution strategy.

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