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Maren Colon

Deploying Customer Deposit Offers in a Heated Market



Andrew Frisbie, Managing Director, Novantas 
Hank Israel, Director, Novantas
Kaushik Deka, Director, Novantas


The consumer deposit market is showing signs of heating up—balance attrition, particularly in higher-rate accounts, has spiked since the first quarter, and many banks are now seeing declines in their savings portfolio for the first time since the mid-2000s.

In this context, moving to more targeted customer treatments for deposit management is more important than ever.  While “customer scoring” is a bit hyped in the market, customer offer analytics can deliver real competitive advantage by leveraging big data and analytics to identify and deliver specific solutions to improve customer engagement. 

In this webinar, you will learn how Novantas is taking the hype out of customer offer analytics, enriched through our multi-bank datasets, and putting it into practice to help banks develop specific customer treatment strategies for deposits.  We will identify how banks can use customer lifetime behavioral purchase patterns across life stages to develop specific deposit offers for the right customer, at the right time, for the right price.


  1. Deposit market “canaries in the coal mine”—latest insights on comparative deposit trends
  2. How to manage the hot rate seeker—when you need the balances today vs. when you may need them later
  3. Using marginal cost of funds as an analytical game changer


  1. How to use elasticity, shopping behavior, and persistence scores to establish a host of deposit treatments
  2. Sequence treatment development to support near-term goal and longer-term portfolio health
  3. Uncover the most important data sets and technology in developing offer analytics

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Andrew Frisbie

EVP, Head of Consumer Pricing, Novantas

Andrew is an EVP at Novantas with over 15 years of experience in product and pricing strategy, LOB strategy, and balance sheet management. He has also led engagements in stress testing, CCAR, corporate forecasting, and merger integration. His mortgage experience includes building demand elasticity models for a big-4 UK bank, introducing elements of risk-based pricing into another non-US market, and evaluating US servicing advance financing offerings during the GFC.  He has been published widely in articles and press quotes. Andrew is a magna cum laude graduate of Princeton University.

Hank Israel

Director, Novantas

Hank is a Director at Novantas and brings over 27 years of banking experience across a broad range of capability areas including: commercial and retail payment operations, retail product design and management, retail customer targeting and offer management, and customer level pricing. At Novantas, Hank leads the Marketing Propositions and Products Advisory practice, supporting clients across projects involving product development, customer treatment design, and customer treatment/ experience analytics.

Kaushik Deka

Director, Novantas

Kaushik is the CTO of Novantas Solutions and is responsible for the technology roadmap and product development of five different SaaS-based decision support products for banking built on a modern, enterprise, services oriented big data platform as well as an award-winning analytical workbench for customer science. Kaushik has over 15 years of experience as a technology architect and seasoned R&D manager of integrated BI/analytical platforms for financial services. He holds multiple patents on data architecture, business process workflow automation and optimization, and is an IEEE published author of forecasting methodologies in financial services and computer networking.

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