CBA Team Contact
Grayson Clarke, Senior Vice President, APT, a Mastercard Company
ABOUT THE WEBINAR:
Consumer expectations have fundamentally shifted, forcing banks to adopt new strategies to acquire customers and grow relationships. Whether it is lucrative new rewards or innovative mobile features, banks are making big bets to differentiate themselves from the competition. Should you offer 25,000, 35,000, or 50,000 points for new customers next month? How should each offer vary by product type, customer segment, and channel? With complex, multi-touch customer journeys becoming increasingly common, how can you assess the true return on each investment?
Leading banks are answering these questions by taking a holistic view of each customer across products and channels. With rigorous experimentation and forecasting at scale, innovative banks are able to understand which action to take next, with each customer, to best grow the business. Join this session with APT Senior Vice President Grayson Clarke to learn how your organization can leverage a new approach to analytics to drive higher returns.
THIS WEBINAR WILL COVER:
TOP 3 BENEFITS TO ATTENDEES:
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Grayson Clarke is a Senior Vice President and Head of APT's North America Financial Services practice, based in Washington D.C. Prior to APT he worked at Capital One, where he led the Venture Card business and was head of Credit Card Strategy. Grayson has also worked at Bain & Company as a consultant on financial services and private equity engagements, as well as at LexisNexis, leading their Credit Risk & Analytics business. He holds a Master of Business Administration from Harvard Business School and Bachelor of Science in Mechanical Engineering from Virginia Tech.