CBA Webinars

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Maren Colon

Multi-Layered Strategies to Mitigate Fraud



Zoot: Eric Hathaway, VP Marketing
ID Analytics: Kevin King, Director Product Marketing 
iovation: Eddie Glenn, Product Marketing Manager, Fraud
Neuro-ID: James Craddick, Director of Business Development 


Are you catching all fraud? Chances are, you’re not. Join Zoot Enterprises and industry-leading providers for a webinar panel discussion that addresses best practices in fraud detection and mitigation. 

Challenges with new application fraud range from synthetic ID to third party fraud, and the best-of-breed solutions include multiple layers to identify and help stop fraudulent activity. ID verification, device authentication and prescriptive analytics can all work together to help your organization mitigate fraud while avoiding needless friction for customers. Join us for a webinar featuring discussion about trends in fraud and take away actionable steps you can implement in your organization.


  1. Application fraud trends, from first party to third party and synthetic ID
  2. Managing device reputation to mitigate fraud risk
  3. Prescriptive analytics for assessing confidence in application data


  1. Learn about trends in application fraud 
  2. Learn why device authentication and tokenization are must-haves in the mobile first economy
  3. Learn how prescriptive analytics can add a frictionless layer of effective fraud identification

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Eric Hathaway

VP Marketing, Zoot Enterprises

Eric Hathaway brings more than 20 years of global experience in strategic marketing, product marketing, and marketing strategy across financial services, technology, and telecommunications to Zoot Enterprises.

Hathaway's background includes: managing the development and expansion of Standard & Poor's Micropal data and enterprise software solutions throughout Asia; implementing a global business development strategy for Credit Suisse Asset Management and leading the company’s operations in the Czech Republic—marketing both institutional and retail funds.

Hathaway shifted to the IT world during the dot-com era providing consulting for a range of small to medium-sized businesses and Fortune 500 companies, including Microsoft, T-Mobile, and Samsung. His services focused on B2B/B2C traditional and digital marketing, competitive market analysis, and business expansion strategy.

Hathaway holds an MBA in Business Strategy, a BA in International Business and a minor in Computer Science. His passions include spending time with his two daughters and being an avid skier and outdoorsman.

Kevin King

Director, Product Marketing, ID Analytics

Kevin King has nearly a decade of experience in credit risk and fraud analytics, having served in a variety of roles at ID Analytics since joining the company in 2007 including analytics, business analysis, product strategy and professional services. In each of these roles, King has focused on applying ground breaking analytic tools to the unique financial services challenges, and has directly supported projects at top 10 banks, several “Big 4” wireless carriers, the two leading U.S. satellite television companies, and multiple leading cable and internet providers. A driving force behind ID Analytics’ thought leadership program, he has authored several thought leadership whitepapers on a range of topics spanning fraud, credit and identity risk. King holds a B.A. from the University of Colorado.

Eddie Glenn

Product Marketing Manager, Fraud, iovation

Eddie is the product marketing manager for iovation's fraud platform.  He has more than 25 years of experience in enterprise software from companies such as Rational, IBM, and Wind River where he has held various senior level positions in product management and product marketing. Starting out his career as a real-time safety-critical software engineer, Eddie has always been involved in industries that have significant concerns about software safety and risk mitigation. He has a Bachelor’s degree in computer science and electrical engineering and an MBA.  

James Craddick

Director of Business Development, Neuro-ID

James Craddick currently resides in Bozeman, MT with his loving wife. He started his professional career in the USAF as Tactical Air Control Party (TACP), where he served for 6 years and completed two tours to Afghanistan. After being honorably discharged from the Air Force, James moved to Bozeman where he started his civilian career in Financial Services, overseeing integral business relationships with strategic partners for an industry leading technology provider. He is currently the Director of Business Development at Neuro-ID, where his primary focus is to oversee Neuro-ID’s strategic vision through partnering with leading service providers and assessing new market strategies.


12/12/2017 at 2:00 PM (EST)   |  60 minutes
12/12/2017 at 2:00 PM (EST)   |  60 minutes Please click the button to the right to access the webinar.