CBA Webinars

CBA Team Contact

Jake Fowler

Navigating Recovery to Drive Customer Acquisition

Includes a Live Event on 07/21/2020 at 2:00 PM (EDT)



Jamie Mersfelder, Senior Vice President, Mastercard  
Michael McNamara, Senior Principal, Mastercard


In unprecedented times like these, banks need to evolve alongside the evolving needs and preferences of consumers. This webinar will examine current economic trends shaping COVID-19 recovery based on unique insights from Mastercard SpendingPulseTM. The session will dive into strategies to support both credit and checking acquisition growth in this environment despite ongoing challenges including limited budgets. Speakers will share Mastercard’s expertise on how to maximize the impact of acquisition campaigns while adequately managing risk of acquired accounts, including case studies highlighting how to leverage analytics to tailor and optimize these campaigns. The session will also cover best-in-class strategies in digital measurement to help banks expand.


  1. Insights from Mastercard SpendingPulseTM on current economic trends including the shift to digital.
  2. Assessment of the current challenges for open market card and deposit acquisition and strategies to overcome them.
  3. Case studies on how to effectively drive low-risk acquisition in the current environment and confidently measure results.
  4. Considerations to address blind spots within digital marketing strategy and measurement, including Facebook and other paid channels, amidst the accelerated consumer shift to digital.


  1. Better grasp of the U.S. macro-economic landscape based on proprietary Mastercard SpendingPulseTM  to better understand consumer behavior changes. 
  2. Strategies to maximize limited budgets and continue to drive acquisition growth despite the challenging environment.  
  3. Best practices for campaign execution, measurement, and optimization including adapting channel mix to the ongoing shift to digital.

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Jamie Mersfelder

Senior Vice President, Mastercard

Jamie Mersfelder is a Senior Vice President at Mastercard, serving as the lead for U.S. Financial Institutions for Mastercard Data & Services. Jamie has been with Mastercard since 2004, serving in a variety of roles including leading Mastercard’s Western Region in the Bay Area and leading the North America Consulting team within Data & Services. Prior to Mastercard, Jamie was a Principal at American Management Systems (now CGI) and held a variety of roles with niche Management Consulting firms focused on the Financial Services vertical.

For over 25 years Jamie has worked in business and strategy development, operations improvement, start-up and financial planning, and customer value management within the banking, payments, public sector, and merchant industries.

Jamie’s consultative focus is on market development, strategy and solutioning to uncover the drivers of growth or rationalization by identifying the levers that can be employed to both strategize and drive impact. Jamie holds a B.S. in Marketing and Management from Davis & Elkins College.

Michael McNamara

Senior Principal, Mastercard

Michael McNamara is the Senior Principal responsible for MasterCard SpendingPulse, an economic data service offered by Mastercard Data and Services. Mr. McNamara led the team that founded SpendingPulse in 2003. Over the past 18 years, Mr. McNamara’s team developed one of the first A.I. enabled information services that leverages Mastercard’s vast data assets to quantify and forecast economic conditions and consumer spending trends. The Payments, Merchant, Media and Government sectors are key consumers of SpendingPulse research. 

Mr. McNamara and SpendingPulse data are frequently quoted in the media by outlets including: Reuters, Dow Jones, Associated Press, CNBC, CNN, NBC, CBS and ABC News. During the 2019 holiday season SpendingPulse information was quoted in over 3,300 articles and generated over 360 million media impressions for Mastercard. 

Mr. McNamara has served as Chairman and remains an active member of the Conference of Business Economists. The purpose of the Conference is to bring together economists from the business world to discuss the economics of their own industries, to contribute to one another’s understanding of the broader problems concerning business, monetary and global conditions, and to contribute toward the preservation of the system of free enterprise. The Conference was founded in 1944. 

Prior to joining MasterCard, Mr. McNamara was a managing analyst with Datamonitor Plc, a leading global market research organization headquartered in London. While at Datamonitor he managed the North American region of the financial service technology division. Before joining Datamonitor Michael was a small cap equity analyst with Royce Ebright & Associates, a member of the Royce family of mutual funds.

Mr. McNamara holds a BA in Economics from Fairfield University and an MBA from the F.W. Olin School of Business at Babson College.


07/21/2020 at 2:00 PM (EDT)   |  60 minutes
07/21/2020 at 2:00 PM (EDT)   |  60 minutes