CBA Webinars

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Maren Colon

Reimagining the SME Business Model



Robert Griffin, Managing Director, Novantas
Matthew Sharp, VP, Head of Market Research, Novantas


The Small & Medium Enterprise (SME) banking model, which encompasses traditional Small Business and Business Banking, is a priority growth area for mid-size and regional banks.  However, the traditional SME banking model is broken and vulnerable to additional disruption. To capitalize on the SME deposit opportunity and to profitably grow the business, regional banks need to rethink their go-to-market strategy and distribution model.This discussion will focus on recent insights to support a new approach to SME banking.


  1. Review changes in SME customer attitudes and behaviors
  2. Discuss a new approach for identifying priority customer segments
  3. Assess the need for new product and sales/service capabilities to attract target customers

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Robert Griffin

Managing Director, Novantas,

Robert Griffin is a Managing Director at Novantas, Inc., in the Marketing, Distribution Strategy Business Unit. His primary areas of focus are sales management, sales model design and customer experience design across the Consumer, Wealth, Small Business and Commercial lines-of-business. Robert has demonstrated success in accelerating sales and profit growth and improving competitiveness through the application of proven sales strategies and models at leading banking institutions. He brings more than 15 years experience in the financial services industry. Robert received an undergraduate degree from Georgetown University and an MBA from The University of Notre Dame.

Matthew Sharp

VP, Head of Customer Research, Novantas

Matthew is Vice President and Head of Customer Reaserch at Novantas. In his role, he leads primary research globally for the company, collecting data and insights across a broad spectrum of banking-related topics spanning consumer, business and commercial banking.

During his tenure with the company, Matthew has built a dedicated team of researchers and a centralized research function to support the company’s intellectual capital development, thought-leadership efforts, and bespoke client research opportunities. He is also responsible for authoring research-related articles and reports, partnering closely with Novantas Marketing as a regular contributor to the Novantas Review.

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