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Jake Fowler

The Power of the Micro-Moment - Winning Customers in the Blink of an Eye




Eric Hathaway, VP Marketing, Zoot Enterprises
Brie Tascione, CMO, Relay Network


We have entered the age of the micro-moment, where fast is no longer fast enough. Rising customer expectations and the ubiquitous availability of information – through smartphones, tablets and computers – are putting huge demands on our customer-facing systems, apps and experiences. At a time where the world is at our fingertips, your competitors are just a click away. You have to get it right – and get it right now – if you want to keep your customers and win new ones.

Join Zoot Enterprises and Relay Network to learn the critical factors that let companies create micro-moments to delight, win and retain customers. Eric Hathaway, VP of Marketing at Zoot Enterprises, and Brie Tascione, CMO at Relay Network will address takeaways from recent customer experience studies to illustrate why these findings are already affecting your business in ways you may not even realize. Hear their findings and predictions for companies who fail to deliver on this expectation – quickly becoming table stakes – at every stage throughout the customer lifecycle.


  1. Trends that are shaping customer experience expectations
  2. How those changing expectations are already impacting financial institutions
  3. What concrete steps organizations can take to capitalize on the micro-moments of customer engagement


  1. Learn why real time engagement is the most important tool in your toolbox
  2. Identify sticky spots in your customer lifecycle
  3. Define actionable steps to put your best foot forward and meet rising customer expectations

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Eric Hathaway

VP Marketing, Zoot Enterprises

Eric Hathaway brings more than 20 years of global experience in strategic marketing, product marketing, and marketing strategy across financial services, technology, and telecommunications to Zoot Enterprises.

Hathaway's background includes: managing the development and expansion of Standard & Poor's Micropal data and enterprise software solutions throughout Asia; implementing a global business development strategy for Credit Suisse Asset Management and leading the company’s operations in the Czech Republic—marketing both institutional and retail funds.

Hathaway shifted to the IT world during the dot-com era providing consulting for a range of small to medium-sized businesses and Fortune 500 companies, including Microsoft, T-Mobile, and Samsung. His services focused on B2B/B2C traditional and digital marketing, competitive market analysis, and business expansion strategy.

Hathaway holds an MBA in Business Strategy, a BA in International Business and a minor in Computer Science. His passions include spending time with his two daughters and being an avid skier and outdoorsman.

Brie Tascione

CMO, Relay Network

Brie Tascione is CMO and founding member of Relay Network, the mobile engagement automation company that gives businesses the power to create the easiest, most convenient customer interactions through its award-winning guided service approach. Relay is a Celent Model Bank winner, Gartner Cool Vendor, and a TechCrunch “Company to Watch.” Brie writes on customer experience in the new digital age and her work is frequently published in Forbes. 

Prior to Relay, Brie was the VP of Global Marketing for Citigroup’s innovative payments division where she led the company’s rebrand and global market expansion strategy. Prior to Citigroup, Brie led marketing at Ecount, the largest corporate electronic payments provider, which was acquired by Citibank in 2007. 

Brie started her career as an account executive in advertising at Arnold Worldwide, where she developed and executed national brand campaigns, including the iconic “Drivers Wanted” campaign for Volkswagen of America, GlaxoSmithKline, VF Brands, and Hasbro Games. Brie is a graduate of the University of Richmond.

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