CBA Webinars

CBA Team Contact

Jake Fowler

Walking the Tightrope: Striking the Balance Between Fraud Prevention and UX


Julie Conroy, Research Director, Aite Group
Ken Allen, Senior Vice President of Identity and Fraud, Equifax


Application fraud and account takeover are rapidly rising in the U.S. and many financial institutions are scrambling to deploy mitigating controls. At the same time, the rising bar of customer expectations is pressuring them to remove friction and increase functionality to create seamless digital experiences for their customers.


  1. The latest trends and tactics in application fraud and account takeover. How fast is the fraud rising, and how do FIs plan to address?
  2. How important is the customer experience when considering new fraud solutions? And how do FIs strike the right balance between security and the UX?
  3. What types of solutions are FIs investing in to help?


  1. Acquire new customers without friction, while minimizing the risk of fraud
  2. Protect the integrity of your business and your reputation against fraud
  3. Reduce friction and improve the customer experience

Julie Conroy

Research Director, Aite Group

As Research Director of Aite Group’s Retail Banking & Payments practice, Julie Conroy covers fraud, data security, and anti-money laundering issues. She has more than a decade of hands-on product management experience working with financial institutions, payments processors, and risk management companies, including a number of years leading the product team at Early Warning Services. Julie is often quoted in numerous media outlets, including The Wall Street Journal, U.S News and World Report, American Banker, and the New York Times.  Julie is fluent in Spanish and holds an M.A. in International Policy from the Monterey Institute of International Studies and a B.A. in Business Administration from the Michigan State University Honors College.

Ken Allen

Senior Vice President of Fraud and Identity Strategy, Equifax

Ken Allen is an experienced financial and banking professional with extensive experience in areas including payments; fraud prevention; operations; and more. He is currently the SVP Fraud and Identity Strategy for Equifax. Previously, he served as Sr. Vice President of Operations at Socure, a New York based Digital Identity vendor; and prior to that as Sr. Vice President of Fraud and Debit Operations and Vice President of Bank Analysis at Capital One Bank. He also has experience as the Vice President, Head of Payments, Fraud and Operations at Western Union. He has a passion for technology and the use of it in business, both operationally and customer impacting.

Components visible upon registration.