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Why Are Credit Cards Outpacing HELOCs Despite Record Home Equity In 2019?



Julian Hebron, Founder, The Basis Point
Andy Walden, Director of Market Research, Black Knight, Inc.


Americans have more home equity than ever in 2019, yet aren't tapping it as much as credit cards for big ticket plans like home improvement. Why? Perception of tough HELOC approvals, misunderstanding of tax benefits, and lack of personalized lender offers. Join the industry's smartest home equity minds as we discuss how to overcome these three barriers to help 70 million eligible homeowners responsibly tap home equity to build wealth and streamline budgets.  

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Julian Hebron

Founder, The Basis Point

Julian Hebron is founder of The Basis Point, a sales and marketing strategy consultancy for consumer finance and real estate firms, and a consumer finance media platform. Previously, he served in executive sales and marketing roles at UBS, Wells Fargo, loanDepot and LendUS.

Andy Walden

Black Knight, Inc.

Andy Walden is Director of Market Research for mortgage software, data and analytics provider Black Knight, Inc. Andy is the guiding force behind the company’s well-read monthly Mortgage Monitor report, which is relied upon by those in the industry as well as the national and trade media as a leading source of insight on mortgage and housing-related trends.”


01/31/2019 at 2:00 PM (EST)   |  60 minutes
01/31/2019 at 2:00 PM (EST)   |  60 minutes Please click the button to the right to join the webinar.