PRESENTER(S):

Bob Meara, Senior Analyst, Banking, Celent
Andrew Stevens, Principal, Banking and Financial Services, Quadient

ABOUT THE WEBINAR:

The last several years have seen a step-change in bank’s ability to create relevant and personalized customer experiences – both digitally and in-person. All too often, however, ambitions focus on selling opportunities rather than optimum customer utilization of existing products and services. Join Bob Meara (Senior Analyst, Celent) as we look at examples of banks that have fostered loyal customer relationships and strong organic growth by de-emphasizing product sales in favor of simply optimizing the customer experience. Andrew Stevens (Principal, Banking and Financial Services, Quadient) will show you how to kick start your own customer experience transformation with communications that add value to the customer, driving digital uptake rates while building trust and loyalty along the way.

THIS WEBINAR WILL COVER:

1. How customer’s expectations are changing
2. Examples of banks that have achieved strong organic growth by focusing on optimizing the customer experience
3. Kick starting your own customer experience transformation with communications that add value to the customer

TOP 3 BENEFITS TO ATTENDEES:

1. Understand why a historic view of “good CX” is no longer adequate
2. Tangible examples of how banks are delivering value through improved customer engagement
3. Clear and practical next steps towards delivering improved customer engagement in your organization
   

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