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Jake Fowler

Banking Analytics: How data can cultivate customer engagement in uncertain times



Angel Torres, Director, Financial Services Go To Market, Salesforce
Tony Eastman, Senior Manager of Industries Product Marketing, Salesforce
Tomasz Bacewicz, Einstein Analytics Principal Solution Engineer, Salesforce


With the current state of the market and our world economy, we need to shift our priorities to help our customers lead through change; thus, altering the way that financial institutions manage demand and make sense of data to create a customer-centric approach. In this webinar, hear from Salesforce industry thought leaders and analytics experts on how banks can diagnose their data using analytics in a volatile market to improve internal risk operations, improve employee productivity and deliver superior customer experience.


  1. Data trends
  2. How to leverage data
  3. Strategy for banking leaders


  1. Learn how a Salesforce customer is leveraging their data to make insightful decisions.
  2. Learn how marketers, bankers, and analysts can leverage data analytics.
  3. Hear major trends impacting the banking industry and how to respond with data-driven decisions.

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Angel Torres

Financial Services Director, Go To Market, Salesforce

Angel Torres is a Digital Transformation executive with experience building & mentoring industry-leading teams in both B2B and B2C environments. Proven track record advising over 100 financial institutions globally, regarding digital strategy, CRM, staffing, core banking, bank conversions, technology roadmaps, analytics, call center, email, chat, mobile/apps, SMS, A/B testing, responsive web & development initiatives.

Tony Eastman

Senior Manager of Industries Product Marketing, Salesforce

Tony Eastman is a Sr. Manager of Industries Product Marketing at Salesforce, with a focus on Financial Services. As part of the financial services marketing team, Tony collaborates to develop product messaging and positioning, go-to-market programs, content, campaigns, events, and sales enablement -- all to create and tell inspirational Trailblazer stories.

Tomasz Bacewicz

Einstein Analytics Principal Solution Engineer, Salesforce

Tomasz Bacewicz is an Einstein Analytics Principal Solution Engineer focusing on the Financial Services vertical primarily working with large enterprise clients. He specializes in helping customers transform their business to be efficient and customer centric by leveraging analytics and AI. He has over 5 years of experience at Salesforce and with Einstein Analytics where he first worked on the product team before moving to his current role.


04/30/2020 at 2:00 PM (EDT)  |  60 minutes
04/30/2020 at 2:00 PM (EDT)  |  60 minutes