CBA Webinars

CBA Team Contact

Jake Fowler
jfowler@consumerbankers.com
202-552-6377

The New Digital Banking Normal: How Happy State Bank Digitally Transformed 43 Branches in 1 Week

Includes a Live Event on 07/14/2020 at 2:00 PM (EDT)

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PRESENTER(S):

Mark Murray, Vice President, Business Systems Liaisons, Happy State Bank

Gaby Young, Director of Communications, Lightico

ABOUT THE WEBINAR:

What is the new banking normal?

Are customers eager to get back to in-person banking?

Or has mandatory remote banking, driven by the coronavirus, created an appetite for expanded digital services –– officially killing customers’ patience for long lines, bounded banking hours and paperwork tasks?

Many financial institutions like Happy State Bank have come to understand that banks must evolve by meeting customers’ new expectations for digitization.

In this webinar, Mark Murray of Happy State Bank will detail how they spearheaded a complete digital transformation of 43 branches during the COVID-19 to create a more efficient, cost-effective and personal banking future.

THIS WEBINAR WILL COVER:

  1. Key insights into customers’ new digital banking demands and expectations
  2. How Happy State Bank’s digital transformation increased its usage by 400%
  3. Strategies to tailor these digital programs to your own banking use cases

TOP 3 BENEFITS TO ATTENDEES:

  1. Discover key findings from a definitive banking survey on the “new normal” of customers’ digital banking expectations
  2. Learn simple interventions that enable customers to bank remotely, efficiently and securely
  3. Hear about technologies that peers are implementing to quickly bridge key digitization gaps

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Mark Murray

Vice President, Business Systems Liaisons, Happy State Bank

Gaby Young

Director of Communications

Gaby is the Director of Communications at Lightico, digitally transforming the connection between businesses and their customers. Gaby's expertise has been built from over a decade in marketing for the financial services industry and SaaS companies.  Gaby has worked with financial institutions globally to enable them step-change their customer-facing processes including onboarding, servicing, collections, and customer experience. Her early marketing career was established by working with several Fortune 500 clients including Orange, Royal Bank of Scotland and Amazon. Gaby is also a proud graduate of Bournemouth University.  

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Webinar
07/14/2020 at 2:00 PM (EDT)   |  60 minutes
07/14/2020 at 2:00 PM (EDT)   |  60 minutes