CBA Team Contact
Recorded On: 07/21/2020
Jamie Mersfelder, Senior Vice President, Mastercard
Michael McNamara, Senior Principal, Mastercard
ABOUT THE WEBINAR:
In unprecedented times like these, banks need to evolve alongside the evolving needs and preferences of consumers. This webinar will examine current economic trends shaping COVID-19 recovery based on unique insights from Mastercard SpendingPulseTM. The session will dive into strategies to support both credit and checking acquisition growth in this environment despite ongoing challenges including limited budgets. Speakers will share Mastercard’s expertise on how to maximize the impact of acquisition campaigns while adequately managing risk of acquired accounts, including case studies highlighting how to leverage analytics to tailor and optimize these campaigns. The session will also cover best-in-class strategies in digital measurement to help banks expand.
THIS WEBINAR WILL COVER:
TOP 3 BENEFITS TO ATTENDEES:
Have you created an account yet? If you haven't logged in to the CBA registration site before, please click the Create Account button to set up your profile. This allows the site to recommend programs of interest to you.
Jamie Mersfelder is a Senior Vice President at Mastercard, serving as the lead for U.S. Financial Institutions for Mastercard Data & Services. Jamie has been with Mastercard since 2004, serving in a variety of roles including leading Mastercard’s Western Region in the Bay Area and leading the North America Consulting team within Data & Services. Prior to Mastercard, Jamie was a Principal at American Management Systems (now CGI) and held a variety of roles with niche Management Consulting firms focused on the Financial Services vertical.
For over 25 years Jamie has worked in business and strategy development, operations improvement, start-up and financial planning, and customer value management within the banking, payments, public sector, and merchant industries.
Jamie’s consultative focus is on market development, strategy and solutioning to uncover the drivers of growth or rationalization by identifying the levers that can be employed to both strategize and drive impact. Jamie holds a B.S. in Marketing and Management from Davis & Elkins College.
Brodie Oldham leads a team of statistical consultants for Experian Commercial Data Sciences business. He has a wide breadth of experience, as a client as well as a consultant, from production to statistical analytics, which results in a holistic business perspective. He serves diverse organizations from small US based lenders to the largest International banks, insurance, and government agencies. Brodie is an industry expert, who is a regular speaker at industry conferences.