CBA Webinars

CBA Team Contact

Jake Fowler
jfowler@consumerbankers.com
202-552-6377

How to be there for every consumer financial milestone

Includes a Live Event on 11/12/2020 at 2:00 PM (EST)

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PRESENTER(S):

Scott Hirsch, Product Marketing Leader, Blend

ABOUT THE WEBINAR:

This session includes a review of primary findings and recommendations from research conducted by Forrester in partnership with Blend to uncover market opportunity and technology enablers for milestone-based lending.

THIS WEBINAR WILL COVER:

  • Research hypothesis
  • Overview of findings
  • Milestone-based lending maturity model

Research Hypothesis: Personal life events and milestones are the number one driver of financial product purchasing, but lenders lack the full capabilities to help prospects and customers meet their needs and achieve their goals with minimal friction during these journeys.

Attendees will come away with findings in response to the following questions:

  • What are customers’ expectations?
  • How do you meet them?
  • How do you differentiate?
  • How do you innovate?

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Scott Hirsch

Product Marketing Leader, Blend

Scott leads product marketing for Blend, a technology company that helps lenders streamline the customer journey for any banking product from application to close. A startup veteran, Scott most recently served as the global head of digital and marketing operations at HERE Technologies and the senior director of content and digital marketing at Neustar. Scott’s passions are product storytelling, customer-centered communications, and strategic marketing.

Scott earned an MBA from the Haas School of Business at U.C. Berkeley and a BA in English and Environmental Science from the University of Virginia.

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Webinar
11/12/2020 at 2:00 PM (EST)   |  60 minutes
11/12/2020 at 2:00 PM (EST)   |  60 minutes