CBA Team Contact
Recorded On: 11/12/2020
Scott Hirsch, Product Marketing Leader, Blend
ABOUT THE WEBINAR:
This session includes a review of primary findings and recommendations from research conducted by Forrester in partnership with Blend to uncover market opportunity and technology enablers for milestone-based lending.
THIS WEBINAR WILL COVER:
Research Hypothesis: Personal life events and milestones are the number one driver of financial product purchasing, but lenders lack the full capabilities to help prospects and customers meet their needs and achieve their goals with minimal friction during these journeys.
Attendees will come away with findings in response to the following questions:
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Scott leads product marketing for Blend, a technology company that helps lenders streamline the customer journey for any banking product from application to close. A startup veteran, Scott most recently served as the global head of digital and marketing operations at HERE Technologies and the senior director of content and digital marketing at Neustar. Scott’s passions are product storytelling, customer-centered communications, and strategic marketing.
Scott earned an MBA from the Haas School of Business at U.C. Berkeley and a BA in English and Environmental Science from the University of Virginia.