PRESENTER(S):

Scott Hirsch, Product Marketing Leader, Blend

ABOUT THE WEBINAR:

This session includes a review of primary findings and recommendations from research conducted by Forrester in partnership with Blend to uncover market opportunity and technology enablers for milestone-based lending.

THIS WEBINAR WILL COVER:

• Research hypothesis
  
• Overview of findings
  
• Milestone-based lending maturity model
  

Research Hypothesis: Personal life events and milestones are the number one driver of financial product purchasing, but lenders lack the full capabilities to help prospects and customers meet their needs and achieve their goals with minimal friction during these journeys.

Attendees will come away with findings in response to the following questions:

• What are customers’ expectations?
• How do you meet them?
  
• How do you differentiate?
  
• How do you innovate?

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