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Jake Fowler

A Better Alternative: Advanced Analytics and Alternative Data in Consumer Lending



David Whitin, VP, Analytic Solutions Consulting, Equifax

Leslie Parrish, Senior Analyst, Aite

Theresa Freas, Senior Director, USIS Marketing, Equifax 


The unsecured personal loan market is hot and growing rapidly. It is also prime testing grounds for the use of alternative sources of data and advanced analytics in marketing and loan decisioning, given the number of traditional and non-traditional lenders competing to meet consumer demand. Join Equifax and Aite Group as we discuss market dynamics and share results from our latest study on this topic. Learn how consumer lenders are innovating in this space, and see how they’re preparing for a potential downturn in the economy.  


  1. Personal Loan Market Outlook
  2. The use of alternative data and advanced analytics across the credit lifecycle and how lenders are incorporating them into lending and marketing strategies
  3. Common challenges lenders face when using alternative data and advanced analytics and resulting opportunities 


  1. Learn how peers are preparing for a potential change in the credit cycle
  2. Hear how survey respondents have implemented or are exploring implementing alternative data and advanced analytics
  3. Discover common challenges lenders are facing and opportunities lenders are finding 

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Leslie Parrish

Senior Analyst, Aite Group

Leslie Parrish is a senior analyst with Aite Group’s Retail Banking practice, focusing on consumer lending.

Ms. Parrish was one of the initial employees of the Consumer Financial Protection Bureau, a federal financial regulator. Her role entailed engaging with lenders and helping to develop the bureau’s strategy and policies related to small-dollar loans offered by banks, nonbanks, and fintech firms. Later, she authored research publications to inform rule-making efforts on small-dollar loans, overdraft programs, and debt collection. Before her work at the bureau, Ms. Parrish spent over 10 years working on public policy issues related to financial services, financial inclusion, and consumer protection. Through this work, she developed expertise in a number of financial products and services, including student loans, mortgages, and unsecured loans marketed to nonprime consumers, as well as in debt relief strategies. 

Ms. Parrish holds a bachelor’s degree from Virginia Tech and a master’s degree from the University of North Carolina at Chapel Hill.

David Whitin

VP, Analytics Solutions Consultant, Equifax

Dave has held a variety of analytics and consulting roles at Equifax for 20 years.  Dave leads a team of Analytics Solutions Consultants that work with Equifax clients to solve business challenges across the consumer and small business lending spectrum.  Dave and his team collaborate with clients to develop strategies that utilize Equifax data, predictive solutions, advanced analytical techniques and tools to better acquire and manage customers.


Theresa Freas

Senior Marketing Director

Theresa Freas is a Senior Marketing Director at Equifax, leading marketing strategy and execution for key enterprise initiatives. In this role, she is responsible for developing and implementing integrated marketing campaigns, including thought leadership, sales enablement and demand generation that support the US business. For more than 20 years, Theresa has used both traditional and non-traditional marketing techniques in her corporate and solutions marketing experience to deliver customer value and drive business growth.


11/07/2019 at 2:00 PM (EST)   |  60 minutes
11/07/2019 at 2:00 PM (EST)   |  60 minutes Please click the button to the right to join the webinar.