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Jake Fowler

Be a Game Changer: How to Outpace Evolving Fraud

Recorded On: 12/10/2019



Linda Touch,VP, Marketing, Identity, Fraud and Compliance, Equifax

Mike Urban, VP, Product, Identity, Fraud and Compliance, Equifax


Sophistication in technology brings continuously evolving fraud schemes to the industry. Financial institutions with traditional fraud practices find themselves struggling to keep up. Today’s FIs have a tall order: not only are they tasked with enhancing customer experiences while maintaining regulatory requirements, but also with reducing costs associated with fraud and proving themselves as innovators. Yet, current incidents of new account, account takeover and synthetic identity fraud are expanding at a rate of 100%+.

Hear how Financial Institutions can be using proactive processes to identify fraud, reduce false positives and properly assign collections. Join us for a webinar as we discuss growing fraud trends and emerging tactics to help you optimize and win against fraud.


  1. Changes in technology that bring new fraud schemes to the industry
  2. Fraud tactics including: stealing, borrowing, misrepresenting and fabricating identities
  3. Common challenges FIs face with fraud and how financial institutions can combat


  1. Learn key steps and best practices for battling fraud tactics that are impacting your bottom-line
  2. Hear how to detect synthetic identity fraud before it takes hold and creates a ‘bust-out’, leaving FIs with significant losses and no legitimate party to take to collections
  3. Discover how other FIs are uncovering and addressing fraud tactics by leveraging a more layered fraud defense with a diverse range of data sets, sources and capabilities 

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Linda Touch

Identity, Fraud and Compliance, Equifax

Linda Touch is the Vice President of Marketing for Identity, Fraud and Compliance at Equifax. In this role, she is responsible for the overall marketing strategy and execution of innovative solutions that leverage the extensive Equifax and partner data ecosystems to help improve identity authentication, customer acquisition, retention and channel profitability for business clients and the end consumer. Linda is a contributing author for articles that articulate the value of balancing consumer experience and risk management and the net positive impact to organizations.

Linda brings 25+ years of experience as a creative, results-driven strategic portfolio marketing leader with proven ability to drive global product strategy and develop go-to-market plans that create value, increase revenue and grow brands.  She is an experienced team leader, influential speaker and effective collaborator able to educate, inform and influence change.

Prior to joining Equifax, Linda has led the development of innovative solutions, formulated product and marketing strategies for United Parcel Service, GE Capital, Turner Broadcasting and other organizations. She is also involved in the Atlanta philanthropic and FinTech community.

Linda holds a BSBA, Marketing degree from American University. 

Mike Urban

VP Identity, Fraud & Compliance Products

With over 20 years of experience in data analytics and financial crime risk, Mike is a thought leader in identity, cyber, application and payment fraud, money laundering, and sanctions screening.  Mike served as GM for Fiserv's Global Financial Crime Solutions, Senior Director of Product Strategy for FICO's Fraud Solutions, and co-invented Card Alert Services, an ATM network fraud and breach detection service which was acquired by HNC Software. 


12/10/2019 at 2:00 PM (EST)   |  60 minutes
12/10/2019 at 2:00 PM (EST)   |  60 minutes Please click the button to the right to join the webinar.