CBA Team Contact
Recorded On: 11/17/2020
Sarah Welch, Director, Marketing Solutions Leader, Novantas
Brandon Larson, EVP, Marketing & Distribution Leader, Novantas
ABOUT THE WEBINAR:
The pandemic has accelerated the shift to digital channels by 3 – 5 years over the course of a few months. While banks have had success acquiring customers in digital channels, the quality of these customers is typically poor – from account opening and on. How do you build quality and quantity as we continue the rapid transition to a digital world?
Join Novantas experts for an exploration of digital relationship building. During this session, we’ll discuss new research on what’s driving the gaps between digital and branch quality, as well as programs banks can put in place now to drive higher quality in 2021 and beyond.
THIS WEBINAR WILL COVER:
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Sarah is a Director and head of Marketing Solutions at Novantas. She brings 15 years of experience as an entrepreneur and marketer in AdTech and digital products and works closely with marketing executives and product leaders across the industry to develop distinctive value propositions, improve marketing analytics, and drive the alignment of cross-bank communications around the customers. She has helped build, quantify and execute tangible strategic and tactical programs to improve deposit growth at lower cost.
Brandon is an EVP and head of the Marketing and Distribution business at Novantas. He brings 10+ years of retail banking strategy experience and works extensively with clients in North America to develop market-based, omni-channel strategies. He has also led numerous engagements for clients in the areas of marketing analytics, branch strategy, performance management and M&A integration.