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Jake Fowler

Deposit Management in Today’s Uncertain Times – How to Own Your Direction in 2019



Sri Gowd, Senior Director of Services, Nomis Solutions

Dave Nicholson, Director of Customer Success, Deposits Practice, Nomis Solutions


With the rising rate environment likely behind us, optimally gathering deposits won’t be the same as it was in the years immediately following the great recession. In fact, we believe that there are several large forces at play that could have large impacts on a bank’s ability to attract and retain deposits. On one hand, we are seeing downward pressure on the overall supply of deposit dollars in the market today, a flat (or possibly declining) interest rate environment over the next few months, and an inverted yield curve. The combination of these factors could result in a more competitive deposits environment in general and a severe increase in competition for specific classes of deposit dollars in particular. On the other hand, there are larger political, economic and market forces at play potentially driving a movement of funds towards safer investment classes. All of this can create lots of uncertainty for banks.

Banks that have the capability to efficiently trade interest expense across portfolio segments in support of promotional activity and wisely manage these tactics will likely reap significant rewards. In our experience, finding tradeoffs within deposits portfolios requires abnormal skill navigating voluminous, high definition insights into customers’ elasticity towards deposits rates. Managing the tradeoffs over time involves honing rigorous monitoring and recalibration routines tied to supporting models. Explicit in both competencies are recognitions of the limits of how far your historical data can take you in understanding elasticity. We believe it worthwhile leveraging the value of what you know AND what you don’t know. 

In this session, we will dig into the implications of recent macroeconomic moves on your promotional deposits activity. We will explore several high impact visualizations of live consumer deposits data, including deep dives into recent acquisitions and intra bank transitions. We will also dig into model monitoring and recalibration routines as we see them integrated with responsive pricing strategies. Based on these views, we will work through several strategic and tactical implications for promotional deposits activity. Ultimately, we will model best practices we see banks employ when approaching, synthesizing and leveraging vast deposits data for pricing decisions.


1. Recent macroeconomic and competitive trends setting the stage for Promotional Deposits pricing in 2019

2. Concise, actionable visualizations of key deposit customer behaviors and balance trends

3. Strategic and tactical implications flowing from the visualizations


1. Gain actionable strategic and tactical insights into deposits product management and pricing flowing from live bank data

2. Experience best practices for approaching, synthesizing and visualizing vast consumer deposits data that can be replicated within your institution

3. Attain select, efficient competitive and macroeconomic insights

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Sri Gowd

Senior Director of Services, Nomis Solutions

Sri is Senior Director of Services at Nomis Solutions, and leads all implementation and delivery teams across the US and Canada. Sri is responsible for managing all aspects of consulting, project delivery, advisory services, and ongoing support across several of the top retail banks in the US and Canada. Prior to his role at Nomis, Sri served as Director of Global Consulting at Fractal Analytics, managing a team of analytic and business resources focused on solving key strategic problems for financial services firms. Prior to Fractal, Sri spent time at Capital One, as well as various roles in management consulting and venture capital. Sri holds an MBA in Finance and Strategy from the Fisher College of Business at the Ohio State University and a B.S. in Mechanical Engineering from BITS, Pilani, India.

Dave Nicholson

Director of Customer Success, Nomis Solutions

Dave Nicholson is the Director of Customer Success within the Deposits practice at Nomis Solutions.  In this capacity, Dave’s key responsibility is to help Nomis clients wield as much value as possible from the messages available within clients’ data.  Prior to joining Nomis, Dave spent 10 years in the financial services industry, holding positions in product management, pricing, marketing analytics and sales process within Bank of America and Union Bank of California.  Dave is a native of North Carolina and holds an MBA from Duke University.


06/26/2019 at 2:00 PM (EDT)  |  Recorded On: 06/28/2019
06/26/2019 at 2:00 PM (EDT)  |  Recorded On: 06/28/2019 Please click the button to the right to join the webinar.