CBA Webinars

CBA Team Contact

Jake Fowler
jfowler@consumerbankers.com
202-552-6377

How BMO enhanced marketing decision-making with automated research

Includes a Live Event on 03/31/2021 at 2:00 PM (EDT)

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PRESENTER(S):

Raj Manocha, CEO of Methodify by Delvinia

ABOUT THE WEBINAR:

BMO is one of the top banks in North America, and this means they run a lot of campaigns at a fast pace. Their marketing team prioritizes being customer-centric, which means they require data to be in-tune with customer needs and preferences. However, they were experiencing some inefficiencies in their research process. In this session, Methodify by Delvinia CEO Raj Manocha will discuss the specific challenges BMO’s marketing team was facing, and how they partnered with Methodify by Delvinia to find solutions and provide marketers with the data they needed at a speed required to deliver great customer experiences in an agile fashion

THIS WEBINAR WILL COVER:

  • How BMO overcame research inefficiencies by standardizing their approach across teams, with common/repeatable tests readily available.
  • Ways that virtualization and AI are able to democratize, repurpose and share data across the organization.
  • How BMO was able to embed ResearchTech into their marketing process to access real-time insights at the speed of business.

TOP 3 BENEFITS TO ATTENDEES:

  • Learn how another financial institution implemented research technology.
  • See how research technology can help democratize data.
  • Understand how better access to reliable data can improve decision making.

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Raj Manocha

CEO, Methodify by Delvinia

Raj Manocha is the CEO of Methodify by Delvinia. He played a pivotal role in developing Methodify, an automated research platform, in leading the international expansion of the company’s data collection services. He leads the continued development and growth of Methodify to become the operating system of market research. Raj is Chair to the Board of the International Chapter of the Insights Association. He is also on the Advisory Board of the Master of Science in Marketing Research Program (MSMR) at Michigan State University.

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Webinar
03/31/2021 at 2:00 PM (EDT)   |  60 minutes
03/31/2021 at 2:00 PM (EDT)   |  60 minutes