PRESENTER(S):

Raj Manocha, CEO of Methodify by Delvinia

ABOUT THE WEBINAR:

BMO is one of the top banks in North America, and this means they run a lot of campaigns at a fast pace. Their marketing team prioritizes being customer-centric, which means they require data to be in-tune with customer needs and preferences. However, they were experiencing some inefficiencies in their research process. In this session, Methodify by Delvinia CEO Raj Manocha will discuss the specific challenges BMO’s marketing team was facing, and how they partnered with Methodify by Delvinia to find solutions and provide marketers with the data they needed at a speed required to deliver great customer experiences in an agile fashion

THIS WEBINAR WILL COVER:

• How BMO overcame research inefficiencies by standardizing their approach across teams, with common/repeatable tests readily available.
  
• Ways that virtualization and AI are able to democratize, repurpose and share data across the organization.
  
• How BMO was able to embed ResearchTech into their marketing process to access real-time insights at the speed of business.

TOP 3 BENEFITS TO ATTENDEES:

• Learn how another financial institution implemented research technology.
  
• See how research technology can help democratize data.
• Understand how better access to reliable data can improve decision making.

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