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Jake Fowler

How Record Home Equity Can Drive Customer Engagement Across Loan Products



Julian Hebron - Founder, The Basis Point

Tendayi Kapfidze - Chief Economist, LendingTree


At this stage of the economic cycle, credit card use and delinquencies are rising while home equity borrowing is dropping despite record equity. Meanwhile primary mortgage rates just had their biggest single month drop in 10 years. How do these market dynamics blend with consumer demand and lender risk tolerance? In this session with Lending Tree's Chief Economist, we review today's most critical data on consumer loan demand to help you fine-tune your customer engagement and marketing mix for 2019. Don't miss this chance to get a market pulse from one of our industry's top consumer marketers. 

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Julian Hebron

Founder, The Basis Point

Julian Hebron is founder of The Basis Point, a sales and marketing strategy consultancy for consumer finance and real estate firms, and a consumer finance media platform. Previously, he served in executive sales and marketing roles at UBS, Wells Fargo, loanDepot and LendUS.

Tendayi Kapfidze

Chief Economist, LendingTree

Tendayi Kapfidze is Chief Economist at LendingTree. He leads the company’s analysis of the U.S. economy with a focus on housing and mortgage market trends. Tendayi utilizes data analysis to be a resource for both consumers and trade media, providing actionable insights to help consumers make informed financial decisions. He has been quoted in numerous publications including The New York Times, The Wall Street Journal, The Washington Post, USA Today, Yahoo Finance, The Chicago Tribune, The Miami Herald and Reuters and has appeared on CNBC and Cheddar television.

Tendayi has a successful track record as a research professional specializing in macroeconomic and financial analysis. In his most recent role, Tendayi served as Director of Global Economics at Pfizer in New York City. He crafted Pfizer’s view on global macroeconomic trends, advising the executive leadership team on economic and financial risks. Prior to his position at Pfizer, Tendayi served as Director of Economic and Capital Markets Research at Ally Financial and as Vice President and Senior Economic Analyst in the chief investment office at Bank of America. Tendayi earned his B.S. in Engineering Management at Saint Louis University and his M.S. in Applied Economics from Johns Hopkins University. He is a member of the Economic Club of New York.


04/30/2019 at 2:00 PM (EDT)  |  Recorded On: 05/08/2019
04/30/2019 at 2:00 PM (EDT)  |  Recorded On: 05/08/2019 Please click the button to the right to join the webinar.