Increase wallet share by connecting the dots between your consumer and business portfolios

PRESENTER(S):

Dan Meder, VP Solutions Consulting – Experian
Shelly Lummus, VP Sales – Financial Services Vertical - Experian

ABOUT THE WEBINAR:

Companies with an existing consumer portfolio may have some of their best small business prospects right under their noses – but how do you connect the dots? In this session, learn how linking consumers to businesses can help you contact decision makers across multiple channels, maximize account lifetime value, and get a fuller picture of your customer database.

THIS WEBINAR WILL COVER:

What is consumer-to-business linkage?
How making the connection can help you find small business prospects within your consumer portfolio.
A real-world case study: how a major credit card company was able to grow their existing base and expand.

TOP 3 BENEFITS TO ATTENDEES:

Learn about the potential cross-sell opportunity with your consumer relationships
Find out how to get started – its really quite simple

Gain real world insight from a best practice application of consumer-to-business linkage

Have you created an account yet? If you haven't logged in to the CBA registration site before, please click the Create Account button to set up your profile. This allows the site to recommend programs of interest to you.

Dan Meder

Vice President, Solutions Consulting

Dan Meder is Vice President, Solutions Consulting for Experian’s Business Information Services group. Dan’s deep industry experience assists Experian’s B2B clients in leveraging data, analytics and technology to improve profitability. Prior to joining Experian, he spent 20 years with Dun & Bradstreet in a variety of technical sales and product marketing roles. Dan is also a board member of the Business Information Industry Association and a member of the CRF research committee.

Shelly Lummus

VP Sales, Financial Services Vertical, Experian

Shelly Lummus is Vice President of Sales leading the financial services vertical for Experian Business Information Services. She brings 30 years of experience partnering with banks, leasing companies, payments organizations and alternative lenders helping them to achieve profitable growth objectives while managing risk for their B2B financial services portfolios.