CBA Team Contact
Peter Wannemacher, Principal Analyst at Forrester Research
Chris Atwood, SVP, Senior Marketing Officer, Equifax Inc.
ABOUT THE WEBINAR:
How you engage with consumers is not just changing, it has forever changed. Engagement is happening in the digital realm more than ever before. And financial institutions are finding it increasingly difficult to consistently create meaningful interactions as this move to digital makes it more challenging to deliver relevant and personalized service. Yet delivering a highly customized experience and offering solutions that make it easy for consumers to say “yes” wherever they are in their moment of need, is an experience they will long remember. Brands that master this experience will win the affection and loyalty of customers amid growing competition and changing expectations.
Join Equifax and guest speaker, Peter Wannemacher, Principal Analyst at Forrester Research as we explore consumer expectations and perceptions of banking providers. The disconnect between what consumers want and what financial institutions think they want may surprise you.
THIS WEBINAR WILL COVER:
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Peter Wannemacher is a Principal Analyst at Forrester. He works
with bank executives and their digital teams to challenge thinking and lead
change in banking. Peter's strategic frameworks help banks build a plan of
attack for future disruption and he leads Forrester's ongoing digital banking
benchmark research. Peter's recent research includes "Amazon Invades
Banking: Here's What You Should Do” and “Bots Aren’t Ready To Be Bankers.”
Peter has appeared in American Banker, Bloomberg Businessweek, CNBC, The New
York Times, TechCrunch, and The Wall Street Journal.
Christopher Atwood is Senior Vice President, Senior Marketing Officer at Equifax, responsible for leading strategy, product, marketing, distribution and pricing for the company’s US Information Solutions business. During his tenure, Chris has also led new product innovation and existing product portfolios for enterprise verticals and domains in the US, and was responsible for integrating Equifax enterprise assets – data, analytics, technology and expertise. He has also held various marketing and leadership positions for Equifax Personal Solutions. Prior to joining Equifax, Chris served as Client Partner for Genex – an Internet professional services firm. He has also served in various leadership positions at advertising agencies and Internet professional services firms in the US and around the world.