PRESENTER(S):

Ron Shevlin, Director of Research at Cornerstone Advisors

Tom Johnson, Sr. Partner, Cross Product Solutions Credit Risk Lifecycle Solutions, FICO

ABOUT THE WEBINAR:

90% of purchase decisions in banking are based on shopping or research processes, and not on prior relationships. While bank marketers might wish otherwise, the reality is that consumers’ interest in their products exists almost entirely in the context of non-bank activities—trading in for a new car, searching for a bigger home, shopping on Amazon.com.

Opportunities abound to seamlessly embed financial products and services within emerging third-party platforms and new points-of-sale. And fintech startups and non-bank technology companies are rushing to seize them.   

For banks looking to keep pace, the challenge is ensuring that their marketing, underwriting, product design, data management and analytics capabilities are ready to support the customer acquisition strategies that can capitalize on these new opportunities.   

THIS WEBINAR WILL COVER:

1. Activity-based marketing. What it is and how it can benefit banks in better engaging and selling to customers and prospective customers.
2. The platforms and points-of-sale in key verticals—automotive, retail, real estate—that banks need to pay attention to. 
3. The capabilities that banks need to improve in order to capitalize on these emerging marketing and acquisition opportunities.

TOP 3 BENEFITS TO ATTENDEES:

1. Identify and prioritize promising new customer acquisition channels and product categories.
2. Understand the landscape of current platform and POS financial services providers, including key competitors and potential partners.
3. Learn what new skills and technology—in marketing, credit risk management, product design, and data science—are critical for success in this new acquisition environment. 

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