CBA Webinars

CBA Team Contact

Jake Fowler

Powering Innovation with Analytics at SunTrust



Shraddha Bhat, Senior Vice President, Unsecured Lending Analytics at SunTrust

Jeff Campbell, Principal, Mastercard Data & Services


As data is more readily accessible and analytics platforms become more sophisticated, financial institutions should ensure they are making data-driven business decisions, or risk falling behind. Yet, the truth of the matter is that most executives admit their companies currently are not getting a sufficient ROI from analytics. So which analytic approaches are truly effective in driving business value?

In this webinar, Jeff Campbell (Mastercard) and Shraddha Bhat (SunTrust) will discuss how SunTrust has collaborated with Mastercard to introduce rigorous analytics across the business by deploying in-market business experiments. During the session, Shraddha and Jeff will walk through specific programs that SunTrust has analyzed and optimized using Mastercard’s platforms and the value each has driven. Webinar attendees will walk away from the session with tangible approaches to becoming more data-driven and driving value across different areas of the business through analytics.


  1. Common challenges organizations faces in effectively deploying and driving value from analytics
  2. Best practices for measuring and improving new programs with business experimentation
  3. Strategies for optimizing the card portfolio through benchmarking, in-market testing, and forecasting


  1. Understanding of the areas where SunTrust is driving the most value through analytics
  2. Discussion of real-use cases of SunTrust’s application of Mastercard’s analytics platforms
  3. Thought starters for how organizations can approach an analytics within their organization 

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Shraddha Bhat

Senior Vice President, Unsecured Lending Analytics, SunTrust

Shraddha has 16 years of progressive experience in credit cards risk management and marketing strategy with an outstanding track record of creating risk policies and managing portfolio growth at targeted risk and profit levels. Prior to her current role at SunTrust, Shraddha served as a Director of Credit Risk Management-Credit Card Pricing at Discover and held roles at Citi Cards and HSBC. Shraddha holds an M.S. in Industrial Engineering from Oklahoma State University and a B.E. in Industrial Engineering from Savitribai Phule Pune University.

Jeff Campbell

Principal, Mastercard Data & Services

Jeff is a Principal at Mastercard Data & Services and has significant experience working with financial institutions as well as retailers, grocers, restaurants, consumer goods manufacturers, auto manufacturers, and insurance providers to enhance data-driven decision-making. Jeff has helped companies apply customer and store level Test & Learn analytics to a diverse set of initiatives including network planning, direct marketing, media, merchandising, pricing and promotional optimization, operational enhancements, capital investments, and more. He is also a key contributor to the organization’s software development, and is named on multiple software patents related to customer analytics, outlier detection, and others. Jeff holds a BS and MS in Systems Engineering from the University of Virginia.


04/09/2019 at 1:00 PM (EDT)   |  60 minutes
04/09/2019 at 1:00 PM (EDT)   |  60 minutes Please click the button to the right to join the webinar.