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Jake Fowler

The Total Economic Impact™ of Zoot’s WebRules®



Eric Hathaway, VP Marketing, Zoot Enterprises

Mary Anne North, TEI Consultant, Forrester Consulting


Banks and other financial institutions looking to improve their credit card and DDA lines of business need the best solutions on the market. They need flexibility, scalability and automation. They need rapid speed to market, and the ability to make changes to policy in real time.

What if there were a solution that checked all those boxes and was able to deliver more than 500% risk adjusted ROI? What if that solution paid for itself in less than a year, and delivered tens of millions in value over 3 years? Would you want to learn more?

If so, you’ll want to attend this webinar and learn how WebRules® delivers all this – and more. Forrester TEI Consultant  Mary Anne North will present the results of the Total Economic ImpactTM study, conducted on behalf of Zoot Enterprises. She will dive into the real value that WebRules can create for any organization implementing an automated decisioning platform to support Credit Card and DDA lines of business.


  1. How a composite client achieved more than $35 million in risk-adjusted net present value from implementing WebRules
  2. Why a composite client saw dramatic increases in DDA application conversion after implementing WebRules
  3. How an automated decisioning engine can improve profitability and efficiency


  1. Learn how an automated decisioning engine can improve approval rates
  2. Discover how automation can create tens of millions in revenue for credit card and DDA lines of business
  3. Understand why automation decreases reliance on IT and helps reduce fraud losses 

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Eric Hathaway

VP Marketing, Zoot Enterprises

Eric Hathaway brings more than 20 years of global experience in strategic marketing, product marketing, and marketing strategy across financial services, technology, and telecommunications to Zoot Enterprises.

Hathaway's background includes: managing the development and expansion of Standard & Poor's Micropal data and enterprise software solutions throughout Asia; implementing a global business development strategy for Credit Suisse Asset Management and leading the company’s operations in the Czech Republic—marketing both institutional and retail funds.

Hathaway shifted to the IT world during the dot-com era providing consulting for a range of small to medium-sized businesses and Fortune 500 companies, including Microsoft, T-Mobile, and Samsung. His services focused on B2B/B2C traditional and digital marketing, competitive market analysis, and business expansion strategy.

Hathaway holds an MBA in Business Strategy, a BA in International Business and a minor in Computer Science. His passions include spending time with his two daughters and being an avid skier and outdoorsman.

Mary Anne North

Consultant, Total Economic Impact, Forrester Consulting

Mary Anne North is a consultant with Forrester’s Total Economic Impact (TEI) consulting practice. The TEI methodology focuses on measuring and communicating the economic value of IT investments. It provides an ROI business case based on the costs, benefits, flexibility, and risk of investments.

As a TEI consultant Mary Anne leverages her operating, finance, and consulting experience working in and with companies ranging from start-ups to multi-billion dollar global enterprises. In operating roles leading marketing, product management, and customer success for technology-based companies, she collaborated on corporate strategy and new initiatives, established metrics, and evaluated information technology investments. As a banker, investment banker, and venture capitalist she assessed potential investments and their likely ROI.

Mary Anne holds a BA from Stanford and an MBA from Harvard. 


03/27/2019 at 2:00 PM (EDT)   |  60 minutes
03/27/2019 at 2:00 PM (EDT)   |  60 minutes Please click the button to the right to join the webinar.