CBA Webinars

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Maren Colon
mcolon@consumerbankers.com
202-552-6394

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  • Has your Relationship Pricing Lost its Spark?

    Contains 1 Component(s)

    In this webinar, we will illustrate new ways banks are using data analytics to identify opportunities for redesigning lending products to reduce price sensitivity and achieve profitability.

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    PRESENTER:

    Rutger van Faassen, VP of Lending, Nomis Solutions
    Oren Lavie, Senior Business Analyst, Nomis Solutions 

    ABOUT THE WEBINAR:

    Banks have a long history of rewarding existing lending customers with discounts under the assumption that lower rates will make them more loyal. But it seems counterintuitive to keep discounting your best customers until they are no longer profitable, especially when you don’t understand their price sensitivity. On the other hand, some banks follow the cable television model, offering temporary discounts to attract new customers before converting them to the baseline price. It’s possible that those banks are throwing away discounts on customers who might not maintain balances at the end of the promo period. So what’s the right approach to building meaningful customer relationships?

    In this webinar, Rutger van Faassen, VP of US Lending at Nomis Solutions, will illustrate new ways banks are using data analytics to identify opportunities for redesigning lending products to reduce price sensitivity and achieve profitability. Attendees will learn how banks can manage the tradeoffs between relationship pricing for customer retention and customer acquisition and ensure that they are measuring the right KPIs when it comes to profitability targets. The session will focus on customer perception of value and levers other than price that banks can use to meet their portfolio goals.

    THIS WEBINAR WILL COVER:

    1. Measuring the perceived customer value of product features that can reduce price sensitivity and increase “stickiness.”
    2. Using optimization to understand the tradeoffs of pricing levers based on existing customer relationship versus new business.
    3. Identifying whether your bank is using the right indicator(s) to measure the success of optimization strategies.

    TOP 3 BENEFITS TO ATTENDEES:

    1. Learn how to identify the right metrics for your bank when evaluating portfolio performance.
    2. Increase effectiveness through product design that focuses on customer value levers other than price.
    3. Improve business outcomes by finding the right balance between incentivizing new or existing customer relationships.

    Have you created an account yet? If you haven't logged in to the CBA registration site before, please click the Create Account button to set up your profile.  This allows the site to recommend programs of interest to you.

    Rutger van Faassen

    Vice President of Lending, Nomis Solutions

    As VP of Lending, Rutger works with clients to implement best-in-class pricing and profitability management tools and business processes. He brings broad experience in international retail lending to Nomis clients. 

    Prior to joining Nomis in 2008, Rutger was a Vice President at ABN AMRO Mortgage Group responsible for strategy definition for Correspondent Lending. During his ten years at ABN AMRO Rutger was also responsible for setting up mortgage businesses in different European markets. 

    At Nomis, Rutger has successfully been helping lenders globally implement price optimization solutions that generate proven benefits.

    Oren Lavie

    Senior Business Analyst, Nomis Solutions

    Oren Lavie is a Senior Business Analyst at Nomis Solutions where he focuses on the Lending vertical. Oren works with Home Equity, Auto Loan, and Mortgage clients in the U.S. and Canada. Prior to working at Nomis, Oren worked for Citigroup in the Risk Management department. Oren has a B.A. in Mathematics from the University of Pennsylvania and a Masters of Engineering in Industrial Engineering and Operations Research from UC Berkeley.

  • When Call Volume Spikes. Need-to-know Insight for a Strong Service Strategy

    Contains 1 Component(s)

    Attend this webcast for new insight into inbound events, their impact on account holders and your organization, and the key components of strong customer service strategy.

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    PRESENTERS:

    Stephen Nikitas, Senior Strategy Director, Harland Clarke
    Terri Panhans, Vice President, Contact Center Solutions, Harland Clarke
    Janet Sthele, Director of Client Strategy and Sales, Contact Center Solutions, Harland Clarke
    Ron Hasbrooke, Business Development Executive, Contact Center Solutions, Harland Clarke

    ABOUT THE WEBINAR:

    Conversions. Acquisitions. Account changes. Marketing campaigns. Even predictable spikes in call volume, if not planned for properly, can increase hold times, frustrate account holders and put customer satisfaction at risk. Is your institution prepared to deliver a best-in-class customer experience when a spike in call volume occurs? If managed effectively, inbound events present valuable opportunities to widen customer reach, increase engagement and strengthen loyalty with account holders across all touch points.

    Attend this webcast for new insight into inbound events, their impact on account holders and your organization, and the key components of strong customer service strategy. We’ll discuss everything: forecasting, staffing, quality assurance, project management, communications and more. Harland Clarke speakers will share new information, firsthand experiences, and actionable insights into what comprises a truly successful customer service preparedness strategy.

    THIS WEBINAR WILL COVER:

    1. How to lay the foundation for a defined customer service vision.
    2. A process for examining operational building blocks and resources required for contact center readiness.
    3. Key learnings shared by Harland Clarke to ensure inbound event strategy success.

    TOP BENEFITS TO ATTENDEES:

    1. Better understanding of the operational costs and resources required to manage inbound events.
    2. Best practices to ensure a seamless customer experience and minimize impacts to your process flows.
    3. Lesser-known tips to ensure operational readiness and success.

    Have you created an account yet? If you haven't logged in to the CBA registration site before, please click the Create Account button to set up your profile.  This allows the site to recommend programs of interest to you.

    Stephen Nikitas

    Senior Strategy Director, Harland Clarke

    Steve Nikitas joined Harland Clarke in October 2010 and has more than 30 years of experience in strategic planning, marketing, public relations and executive speechwriting. He has been a senior executive at financial institutions in New York, California and Massachusetts, developing and implementing sales and marketing programs that resulted in significant growth rates in loans, deposits and accounts.

    As senior strategist with Harland Clarke Marketing Services, Steve provides consultative services to banks and credit unions, helping them craft marketing and retail strategies and campaigns to take advantage of existing market and financial conditions and to grow targeted portfolios.

    Steve holds an M.B.A. from Clark University, an M.Ed. from Fitchburg State College and a B.A. from Boston University. He has published monthly columns on financial management in The Gardner News and Poughkeepsie Journal. He also had a monthly New York radio show on money management.

    Steve speaks on a variety of topics aimed at helping financial institutions grow and prosper, including loan portfolio growth, account holder retention, and turning regulatory issues into opportunities.

    Terri Panhans

    Vice President, Contact Center Solutions, Harland Clarke

    Terri Panhans is the Vice President, Contact Center Solutions for Harland Clarke. She manages all aspects of the contact center solutions programs that are supported by Harland Clarke. In her role, Terri is continually focused on delighting customers with each and every contact, delivering incremental profitable growth, and providing solutions that grow and retain the customer base.

    Terri began her career at Harland Clarke in 1993 as a Regional Call Center Manager in Dallas, Texas. She has held the positions of Servicing Project Manager; Regional Call Center Manager in Charlotte, NC; Director of Servicing for National Accounts; Executive Director Contact Center Solutions; Assistant Vice President of Sales & Marketing; and Vice President of Channel Development.

    She was appointed to her current position in February 2012. She received Harland Clarke’s Superior Contributor award in 1997, 2007 and 2012. She was also awarded the Service Star Award in 1999 and 2000. And she has served on numerous teams that earned Team Excellence Awards.

    Terri earned her bachelor’s degree in Business Administration from Texas A&M University in 1982. She also attended the Darden Graduate School of Business Administration in 2002. Terri and her husband Chet reside in Atlanta, Georgia and have two sons.

    Janet Sthele

    Director of Client Strategy and Sales, Contact Center Solutions, Harland Clarke

    As Director, Client Strategy and Sales of Harland Clarke Contact Center Solutions for Harland Clarke, Janet Sthele is responsible for understanding the needs of clients, aligning them to Harland Clarke solutions as applicable, and sharing best practices to ensure the programs are successful and customer satisfaction is maintained. Janet is dedicated to ensuring consistent, high touch customer experiences across all solutions.

    Janet joined Harland Clarke in 2003 and has more than 20 years of experience in client service with 13 of those years focused specifically within the financial services industry. This experience makes Janet uniquely capable of providing strategic thought leadership and coordinating complex, multi-channel solutions which help clients acquire, grow and retain customers.

    Janet holds a B.A. in Communications from St. Edwards University and is the proud recipient of multiple Harland Clarke Quarterly Leadership and Superior Contributor awards.

    Ron Hasbrooke

    Business Development Executive, Contact Center Solutions, Harland Clarke

    Ron Hasbrooke rejoined Harland Clarke in 2017 as a Business Development Executive. He brings more than 20 years of leadership and business development experience, including expert knowledge of contact centers, where he has held second- and third-level sales, service and operations leadership roles within multiple high-volume contact centers.

    A consultative professional who understands the fast-paced, high-pressure environments of contact centers, Ron has helped build, launch, manage and support major inbound, outbound, blended and multi-channel campaigns for Fortune 500 companies.

    Ron worked previously at Harland Clarke from 2002-11 as an Account Executive, Regional Manager and Director, Client Development Group. He has a Bachelor of Arts from San Diego State University and a Master of Science from Syracuse University.

    Ron is currently based in Nashville, Tennessee.

  • Household Acquisition: 3 Best Practices for Planning Your Next Marketing Campaign

    Contains 1 Component(s) Recorded On: 10/12/2017

    In today’s highly competitive environment growing households and core deposits is more important for financial institutions than ever, but how can you ensure your next campaign is as targeted – and successful – as possible?

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    PRESENTERS:

    Steve Nikitas, Senior Strategy Director, Harland Clarke
    Rachel Stephens, Product Manager, Marketing Solutions, Harland Clarke

    ABOUT THE WEBINAR:

    In today’s highly competitive environment growing households and core deposits is more important for financial institutions than ever, but how can you ensure your next campaign is as targeted – and successful – as possible?

    During this webinar participants will receive an education in planning an effective acquisition marketing campaign: from strategy, to design, implementation, reporting and beyond. Attendees will also learn the top best practices on how to make their next campaign more effective, less wasteful, and incredibly enticing to audiences.

    THIS WEBINAR WILL COVER:

    1. How to ensure your institution is enabled for generational marketing
    2. What creates a highly optimized and focused acquisition campaign
    3. Designing a campaign with high engagement in mind

    TOP 3 BENEFITS TO ATTENDEES:

    Attendees will learn:

    1. How to combat waste during an acquisition campaign
    2. The most important questions to ask when designing the campaign
    3. How financial institutions can ensure the best ROMI

    Have you created an account yet? If you haven't logged in to the CBA registration site before, please click the Create Account button to set up your profile.  This allows the site to recommend programs of interest to you.

    Stephen Nikitas

    Senior Strategy Director, Harland Clarke

    Steve Nikitas joined Harland Clarke in October 2010 and has more than 30 years of experience in strategic planning, marketing, public relations and executive speechwriting. He has been a senior executive at financial institutions in New York, California and Massachusetts, developing and implementing sales and marketing programs that resulted in significant growth rates in loans, deposits and accounts.

    As senior strategist with Harland Clarke Marketing Services, Steve provides consultative services to banks and credit unions, helping them craft marketing and retail strategies and campaigns to take advantage of existing market and financial conditions and to grow targeted portfolios.

    Steve holds an M.B.A. from Clark University, an M.Ed. from Fitchburg State College and a B.A. from Boston University. He has published monthly columns on financial management in The Gardner News and Poughkeepsie Journal. He also had a monthly New York radio show on money management.

    Steve speaks on a variety of topics aimed at helping financial institutions grow and prosper, including loan portfolio growth, account holder retention, and turning regulatory issues into opportunities.

    Rachel Stephens

    Product Manager, Marketing Solutions, Harland Clarke

    Rachel Stephens joined the Harland Clarke team in August 2016 and brought with her 10 years of experience marketing products and services for financial institutions.

    She has worked on various lines of business within the financial services industry including consumer, small business, commercial, private wealth, investment and institutional banking. She has extensive knowledge in campaign development, marketing strategy, event management, public relations, customer service and sales.

  • The Path to Digital Transformation: Three Banks Describe Their Digital Banking Strategy

    Contains 1 Component(s)

    During this webinar, representatives from three banks will discuss how their institutions identified, developed and deployed digital strategies that will allow them to achieve this goal for their more than 2.5 million digital banking customers.

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    PRESENTERS:

    Kevin Karrels, SVP - Digital Channels, First Tennessee Bank
    Wade Satterfield, Director Digital Services, Arvest Bank
    Greg Waltz, SVP - Director of Digital Channels, TCF Bank

    ABOUT THE WEBINAR:

    Developing and deploying a digital banking strategy involves more than simply upgrading aging online and mobile products. It requires an overall strategy that must include how a financial institution is going to address a growing set of digital devices and services that will evolve over time.

    During this webinar, representatives from three banks will discuss how their institutions identified, developed and deployed digital strategies that will allow them to achieve this goal for their more than 2.5 million digital banking customers.

    THIS WEBINAR WILL COVER:

    1. The risk of doing nothing or not enough.
    2. The guidelines for deciding who to partner with and how to deploy.
    3. The technological/organizational changes needed to support that strategy.
    4. The necessity of continuous innovation and the obstacles of achieving it at a bank.
    5. The short and long term benefits realized to date using this approach.

    TOP 3 BENEFITS TO ATTENDEES:

    1. Participants will learn how three mid-tier banks received tangible benefits from their approaches to developing and deploying a digital transformation strategy.
    2. Participants will be provided with a set of guidelines to consider when deciding how their institutions might benefit from a platform approach to digital banking.
    3. Participants will gain insights into how each bank is extending the functionality of their digital banking platform to gain additional competitive leverage.

    Have you created an account yet? If you haven't logged in to the CBA registration site before, please click the Create Account button to set up your profile.  This allows the site to recommend programs of interest to you.

    Kevin Karrels

    SVP – Digital Channels, First Tennessee Bank

    Photo/Bio Pending

    Wade Satterfield

    Director Digital Services, Arvest Bank

    Photo/Bio Pending

    Greg Waltz

    SVP, Director of Digital Channels, TCF Bank

  • Technology to Make Small Businesses Tick

    Contains 1 Component(s)

    Financial institutions looking to increase their small business revenue, first need to better understand this sector and what makes them tick. Today, small businesses have many unique needs, and their relationships with their financial institutions are critical to their success.

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    PRESENTER:

    Victoria Dougherty, Director of Payment Management Solutions, Fiserv

    ABOUT THIS WEBINAR:

    Financial institutions looking to increase their small business revenue, first need to better understand this sector and what makes them tick. Today, small businesses have many unique needs, and their relationships with their financial institutions are critical to their success. Not only do financial institutions need to help solve cash flow concerns for small businesses, but should offer sophisticated capabilities and tools to better meet their emerging concerns. If financial institutions fail to meet the requirements of small business customers, their customers will seek out alternatives.  

    Join this webinar to review recent research on the needs and preferences of the small business segment, as well as gain insights into ways that financial institutions can employ new technology and services to attract more small business customers by meeting their unique needs.

    THIS WEBINAR WILL COVER:

    1. Banking needs of Small Businesses
    2. Trends in the marketplace
    3. Addressing cash flow requirements

    TOP 3 BENEFITS TO ATTENDEES:

    1. Better understanding of Small Business concerns
    2. Knowledge of obstacles to avoid
    3. Tools to help meet immediate financial needs

    Have you created an account yet? If you haven't logged in to the CBA registration site before, please click the Create Account button to set up your profile.  This allows the site to recommend programs of interest to you.

    Victoria Dougherty

    Director of Payment Management Solutions, Fiserv

    Victoria Dougherty, Director of Payment Management Solutions at Fiserv, has over 20 years of experience in the financial services industry. Her expansive background includes management roles at both financial institutions and technology providers. At Fiserv, she is responsible for the Immediate Funds product that makes accelerated funds availability a reality for forward-thinking financial institutions and their customers.

  • Payment Fraud Trends: Post EMV

    Contains 1 Component(s)

    As the payments industry continues to make progress with EMV implementation in the United States, it remain important for stakeholders to continue to monitor the landscape for the latest trends in fraud schemes.

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    PRESENTER:

    Lori Hodges, Senior Director, North America Risk Services, Visa Inc.

    ABOUT THE WEBINAR:

    As the payments industry continues to make progress with EMV implementation in the United States, it remain important for stakeholders to continue to monitor the landscape for the latest trends in fraud schemes.  This webinar will cover a number of key issues and hot topics that will require ongoing stakeholder attention as fraudsters change their tactics.

    THIS WEBINAR WILL COVER:

    1. Progress report on the EMV Migration
    2. Current trends in payment fraud
    3. What to be on the lookout for

    TOP 3 BENEFITS TO ATTENDEES:

    1. Understand key trends in frauds
    2. Insights on where fraudsters might be heading next
    3. How to better protect your customers

    Have you created an account yet? If you haven't logged in to the CBA registration site before, please click the Create Account button to set up your profile.  This allows the site to recommend programs of interest to you.

    Lori Hodges

    Senior Director, North America Risk Services, Visa Inc.

    Lori is currently serving as a US Risk Services Manager in Visa’s North America Risk Division where she has been engaged to consult with US Issuers, Issuer Processors and Group Service Providers on Risk trends and Fraud management using an analytic approach.  Prior to Risk, Lori was engaged to consult with Visa’s largest global merchant clients on specific business opportunities and challenges as well as incubating new product ideas to meet the needs of Visa clients.  Prior to Visa, Lori spent over 20 years in the Payments Industry on the processing, Acquirer and Issuer sides of the business. Specific disciplines include Product Strategy, Product Management and Operations.

  • Millennials; a Tale of Two Cohorts

    Contains 1 Component(s)

    In many ways, the millennial generation is a victim of branding; most people still think of them as they did when the term first came into vogue in the early 2000s. But no one’s the person they were 17 years ago, and the same is true for millennials.

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    PRESENTER:

    John Hedlund, Vice President - Issuer Marketing, Mastercard

    ABOUT THE WEBINAR:

    In many ways, the millennial generation is a victim of branding; most people still think of them as they did when the term first came into vogue in the early 2000s. But no one’s the person they were 17 years ago, and the same is true for millennials. Over the course of this conversation, we’ll discuss some of the observed financial behaviors of millennials as compared to other cohorts, try to understand key differences, and make a case that this monolithic generation is really much more nuanced.


    Have you created an account yet? If you haven't logged in to the CBA registration site before, please click the Create Account button to set up your profile.  This allows the site to recommend programs of interest to you.

    John Hedlund

    Vice President – Issuer Marketing, Mastercard

    John has spent over 15 years in the payments industry in a variety of strategy, account management, and marketing roles, including managing global retail fuel merchants and leading the emerging industry business development team at American Express. He currently leads the US Issuer Marketing Team for Mastercard, which creates marketing platforms and activations to support the business objectives of Mastercard’s issuing partners. Perhaps his most useful work experience, however, was the two years that he spent teaching second grade in Houston, Texas, an experience whose lessons have a remarkable amount of staying power, even today.

  • Hot Topics in Fair Lending

    Contains 1 Component(s)

    Discussion of three of the hottest topics and emerging issues in fair lending today.

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    PRESENTER(S):

    B. Scott Fisher, Managing Director, Treliant
    Carl G. Pry, Managing Director, Treliant
    Rebecca (Lynn) Woosley, Engagement Director, Treliant

    ABOUT THE WEBINAR:

    Discussion of three of the hottest topics and emerging issues in fair lending today.

    THIS WEBINAR WILL COVER:

    1. New HMDA data and using it in analytics
    2. Small business fair lending analysis
    3. Reasonably Expected Market Areas (REMAs)

    TOP 3 BENEFITS TO ATTENDEES:

    1. Explore uses of new HMDA data
    2. Learn best practices for small business fair lending
    3. Discuss redlining, assessment areas, and REMAs

    Have you created an account yet? If you haven't logged in to the CBA registration site before, please click the Create Account button to set up your profile.  This allows the site to recommend programs of interest to you.

    B. Scott Fisher

    Managing Director, Chief Revenue & Strategy Officer, Treliant Risk Advisors

    Scott Fisher, Managing Director of Treliant, is a senior financial services executive with a 32-year career in banking, including responsibility for mortgage, retail banking, consumer credit, product management, investments, private banking, commercial banking, network planning, e-commerce, call centers, and operations. He has overseen large-scale mortgage originations, fulfillment, and servicing at major US banks. He has overseen annual originations of $11 billion, a balance sheet of $3 billion in residential mortgages, and a servicing portfolio of $8 billion.

    Scott has led multiple mergers and acquisitions from due diligence through integration, as well as variable compensation design and administration, credit policy, and balance sheet/liquidity management. He has significant regulatory relations experience, including state and federal examinations, complaint resolution, and exam remediation. Scott has partnered to build compliance programs in retail banking, brokerage, mortgage, and wealth management from the first-line-of-defense perspective.

    At Treliant, Scott counsels clients on sales practices, third-party risk management, mortgage operations, brokerage, and compliance matters. He has a hands-on perspective on the industry, future trends, and emerging risks, enabling him to provide strategic and practical advice to financial services companies on the challenges they face today. Scott also directs Treliant’s strategy and business development and coordinates the firm’s business with affiliated organizations in his operating role of Chief Revenue and Strategy Officer. He is a member of Treliant’s Executive Leadership Team, based in Washington, DC.

    Prior to joining Treliant, Scott held senior leadership positions with First Niagara Financial Group and Wachovia National Bank. He is active in financial services trade associations, including the Consumer Bankers Association, American Bankers Association, and Mortgage Bankers Association. He is a graduate of the University of North Carolina at Chapel Hill with a BS in Business Administration.

    Carl G. Pry

    Managing Director, Treliant Risk Advisors

    Carl Pry, Managing Director of Treliant, is a seasoned executive with banking law, corporate finance, and regulatory compliance experience in Fortune 500 institutions, regional banks and industry consulting firms. Carl advises clients on commercial compliance, fair lending, corporate treasury and risk management.

    Over the last 18 years, Carl has held senior leadership positions including Senior Vice President and Compliance Manager for the Compliance and Control Division at KeyBank, Manager of Finance and Performance Management Service Line at Accenture, and Vice President of Regulatory Services at Kirchman Corporation. With strong knowledge and experience as a banking attorney and officer, Carl is a frequent contributor to and currently serves on the Editorial Advisory Board for the ABA Bank Compliance magazine.  As a featured speaker for numerous banking, compliance, and state bar associations, he has led training sessions across the country. Carl has served as an instructor at FDIC examiner school and back-up instructor for NCUA examiner school.  He has authored training programs covering consumer and commercial compliance, audit, quality control, tax, privacy and risk management.

    Carl is a columnist for ABA Bank Compliance and ABA Bank Marketing magazines.  He has authored scores of articles on financial issues and developed testing and support materials for BAI’s Anti-Money Laundering Professional certification and served as subject matter expert for web-based compliance and audit educational testing programs for banking training firms.  He is the author of “Internet Banking Manual”, a comprehensive guide to business planning, risk analysis and maintaining a presence for financial institutions on the Internet. For LexisNexis, he also authored “The New RESPA Rule: Navigating New Disclosures” and “The Evolution of Reg. Z: Increased Duties and Responsibilities for Lenders.”

    Carl holds a JD and an MBA from the University of Toledo and a BSBA from Bowling Green State University. He is also a Certified Regulatory Compliance Manager and Certified Risk Professional. 

    Rebecca (Lynn) Woosley

    Engagement Director, Treliant

    Lynn Woosley is an Engagement Director with Treliant.  She is a seasoned executive with extensive risk management experience in regulatory compliance, consumer and commercial credit risk, credit and compliance risk modeling, model governance, regulatory change management, acquisition due diligence, and operational risk in both financial services and regulatory environments.

    Over the last two decades, Lynn has held leadership positions including Senior Vice President and Fair and Responsible Banking Officer; Group Vice President for Wholesale Transaction Modeling; and First Vice President for Portfolio Management within the Enterprise Risk Management division of a top 10 bank.  Prior to joining the private sector, Lynn served as Senior Examiner and Economist at the Federal Reserve Bank of Atlanta.

    With strong knowledge and experience across multiple risk disciplines, Lynn has been a featured speaker for numerous banking, compliance, and CRA conferences across the country. Lynn has authored several articles and presentations on financial institution risk management and consumer protection issues.  She has also developed training materials related to fair lending, fair housing, UDAAP, credit risk management, credit scoring, and consumer protection topics.

    Lynn holds a BBA and an MBA from Middle Tennessee State University and an MS Finance from Georgia State University.  She is a Certified Regulatory Compliance Manager and a Commissioned Examiner of the Federal Reserve System. Lynn has also served as both Chair and Vice-Chair of the Consumer Bankers Association’s Fair and Responsible Banking Committee.

  • Agile Customer Management: Attaining the Right Customer-Product Fit to Achieve Your Portfolio Objectives

    Contains 1 Component(s)

    In this webinar, portfolio owners will learn how to create a closed-loop system encompassing the back office, marketing, and omni-channel client interactions to inform more defensible, reliable, and achievable portfolio objectives.

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    PRESENTER:

    Frank Bria, VP of Digital Engagement, Nomis Solutions

    ABOUT THE WEBINAR:

    The disconnect between back office goal setting, marketing campaigns, and front-line execution is the #1 reason banks fail to meet their strategic portfolio objectives. When banks don’t connect the dots between these functions and continue to rely on traditional demographic segmentation and advertising campaigns, they experience revenue stream leakage and get out-maneuvered by more efficient competitors. No matter how well-planned the strategy, it can’t be successful when marketing and client-facing employees (or systems) don’t have the right tools to align their efforts. Similarly, back office strategic planning needs to include a timely analysis of data captured at customer touchpoints to provide realistic guidance.

    In this webinar, portfolio owners will learn how to create a closed-loop system encompassing the back office, marketing, and omni-channel client interactions to inform more defensible, reliable, and achievable portfolio objectives. Industry veteran Frank Bria will provide specific examples of how this approach can transform your entire retail banking portfolio, including residential lending and deposits. As a result, the bank can deliver value to customers and stockholders by ensuring that the right clients are receiving the right products at the right price.

    THIS WEBINAR WILL COVER:

    1. Translating strategic objectives into pricing, offers, and segmentation that drive results across your entire retail banking portfolio, including residential lending and deposits
    2. Ensuring that your targeted offers are viewed by key customer segments that are critical for achieving strategic goals
    3. Solving the “last mile” problem by extending analytically derived pricing and offers seamlessly across banking channels

    TOP 3 BENEFITS TO ATTENDEES:

    1. Become more competitive by going beyond traditional demographic segmentation to leverage customer behavioral data.
    2. Improve KPIs by learning how to implement customer-level tactics that connect the dots between strategy setting, marketing, and front-line execution.
    3. Meet portfolio goals more efficiently by increasing your ability to identify ideal customers and your effectiveness in presenting them with targeted offers across channels.

    Have you created an account yet? If you haven't logged in to the CBA registration site before, please click the Create Account button to set up your profile.  This allows the site to recommend programs of interest to you.

    Frank Bria

    VP of Digital Engagement, Nomis Solutions

    Frank Bria has more than 15 years of experience in the financial services sector involving data analysis, loss forecasting, marketing analytics, and technology process design supporting retail banking. Frank is one of the pioneers of price optimization in retail banking having conducted some of the first implementations and pilots in the industry. He also has experience in customer experience design including account opening, servicing, and collections processing. His specialty is using data and analytics to improve processes and deliver bottom-line results.

    Frank's experience includes consulting for 9 of the top 10 retail banks in the United States as well as 5 of the top global 15. A former analyst for CEB TowerGroup covering analytics in the retail banking space, Frank has published a number of reports on price optimization, customer profitability, and customer experience. In previous positions, he designed software offerings in price optimization and loss mitigation analytics at Earnix, Cambio Technologies, Response Analytics and Khimetrics/SAP and provided technology and analytic support to a number of operational processes at Capital One.

    The author of the book Seven Billion Banks, Frank has been a featured speaker and contributor at a number of industry conferences worldwide. Frank holds a Master of Science in mathematics from Purdue University and a Bachelor of Science in mathematics from Brigham Young University. He is a certified Six Sigma Black Belt.

  • Reimagining the SME Business Model

    Contains 1 Component(s)

    The Small & Medium Enterprise (SME) banking model, which encompasses traditional Small Business and Business Banking, is a priority growth area for mid-size and regional banks.

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    PRESENTERS:

    Robert Griffin, Managing Director, Novantas
    Matthew Sharp, VP, Head of Market Research, Novantas

    ABOUT THE WEBINAR:

    The Small & Medium Enterprise (SME) banking model, which encompasses traditional Small Business and Business Banking, is a priority growth area for mid-size and regional banks.  However, the traditional SME banking model is broken and vulnerable to additional disruption. To capitalize on the SME deposit opportunity and to profitably grow the business, regional banks need to rethink their go-to-market strategy and distribution model.This discussion will focus on recent insights to support a new approach to SME banking.

    THIS WEBINAR WILL COVER:

    1. Review changes in SME customer attitudes and behaviors
    2. Discuss a new approach for identifying priority customer segments
    3. Assess the need for new product and sales/service capabilities to attract target customers

    Have you created an account yet? If you haven't logged in to the CBA registration site before, please click the Create Account button to set up your profile.  This allows the site to recommend programs of interest to you.

    Robert Griffin

    Managing Director, Novantas,

    Robert Griffin is a Managing Director at Novantas, Inc., in the Marketing, Distribution Strategy Business Unit. His primary areas of focus are sales management, sales model design and customer experience design across the Consumer, Wealth, Small Business and Commercial lines-of-business. Robert has demonstrated success in accelerating sales and profit growth and improving competitiveness through the application of proven sales strategies and models at leading banking institutions. He brings more than 15 years experience in the financial services industry. Robert received an undergraduate degree from Georgetown University and an MBA from The University of Notre Dame.

    Matthew Sharp

    VP, Head of Market Research, Novantas

    Matthew Sharp leads the Market Research practice at Novantas, where he is focused on orienting the firm and its customers around human insights. Under Matthew’s leadership, Novantas conducts several primary research initiatives annually exploring consumers’ retail banking shopping behaviors, channel usage & preferences, and attitudes & motivations related to emerging bank product offerings. Matthew has a BA in Psychology from Whitworth University in Spokane, WA.