CBA Webinars

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Maren Colon
mcolon@consumerbankers.com
202-552-6394

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  • The Future is Now! How Advanced Analytics and Artificial Intelligence Can Help Consumer Bankers Increase Revenue and Grow Existing Portfolios

    Contains 1 Component(s) Recorded On: 11/09/2017

    Learn how you can benefit from using big data and artificial intelligence

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    PRESENTERS:

    Julian Grey, Mortgage Market Leader, Black Knight
    Dan Kenshalo, Vice President of Data Science, Black Knight

    ABOUT THE WEBINAR:

    This educational and insightful webinar will help you understand how you can apply big data tools and artificial intelligence (AI) to better understand existing customers, identify new customers, and ascertain portfolio risk. Led by industry authorities Julian Grey and Dan Kenshalo from Black Knight, the webinar will also provide industry-specific use cases.  

    THE WEBINAR WILL COVER:

    • How to use AI to identify new leads from existing portfolios
    • How to provide better product recommendations for current customers
    • The meaning of the big data industry “buzz” words used today
    • Using a “virtual analytics laboratory” for big data and advanced analytics

    TOP THREE BENEFITS TO ATTENDEES: 

    • Find out what big data, AI and machine learning really mean 
    • Learn how these tools are used in the industry today   
    • Find out why data-driven decisions are more important than ever

    Have you created an account yet? If you haven't logged in to the CBA registration site before, please click the Create Account button to set up your profile.  This allows the site to recommend programs of interest to you.

    Julian Grey

    Mortgage Market Leader, Black Knight

    Julian Grey is an experienced product management professional with a proven track record of innovation in data and predictive analytics solutions, including housing indices, home price forecasts, and housing market forecasts. She was named to the MReport's prestigious list of Women in Housing for 2016 and one of HousingWire magazine's Women of Influence for both 2015 and 2017.

    Dan Kenshalo

    Vice President of Data Science, Black Knight

    Dan Kenshalo is responsible for building Black Knight’s emerging data science practice and technical aspects of the company’s Risk Analytics Platform. His areas of focus are machine learning, big data, research and analysis. Prior to his role at Black Knight, Dan worked in the cloud collaboration laboratory for the U.S. Department of Defense during the initial emergence of big data, where he led a large cross-functional team of data scientists. 

  • Fueling Innovation with Excellence in Analytics

    Contains 1 Component(s)

    Consumer expectations have fundamentally shifted, forcing banks to adopt new strategies to acquire customers and grow relationships.

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    PRESENTERS:

    Grayson Clarke, Senior Vice President, APT, a Mastercard Company

    ABOUT THE WEBINAR:

    Consumer expectations have fundamentally shifted, forcing banks to adopt new strategies to acquire customers and grow relationships. Whether it is lucrative new rewards or innovative mobile features, banks are making big bets to differentiate themselves from the competition. Should you offer 25,000, 35,000, or 50,000 points for new customers next month? How should each offer vary by product type, customer segment, and channel? With complex, multi-touch customer journeys becoming increasingly common, how can you assess the true return on each investment?

    Leading banks are answering these questions by taking a holistic view of each customer across products and channels. With rigorous experimentation and forecasting at scale, innovative banks are able to understand which action to take next, with each customer, to best grow the business. Join this session with APT Senior Vice President Grayson Clarke to learn how your organization can leverage a new approach to analytics to drive higher returns.

    THIS WEBINAR WILL COVER:

    1. Banks have changed how they reach their customers and are making huge bets, but analytics needs to catch up to this new reality to inform data-driven decisions
    2. Rigorous experimentation and accurate forecasting are challenging to get right, but can unlock incredible value if done well at scale
    3. By breaking out of organizational siloes and gaining a cross-channel, cross-product view of each customer, banks can get a leg up on the competition

    TOP 3 BENEFITS TO ATTENDEES: 

    1. Learn how the most analytically sophisticated financial institutions assess different strategies to best acquire customers and grow relationships
    2. Hear tips about how to better leverage data from across the business to take a holistic view of each customer 
    3. See how rigorous experimentation and accurate forecasting can significantly improve returns for your organization 

    Have you created an account yet? If you haven't logged in to the CBA registration site before, please click the Create Account button to set up your profile.  This allows the site to recommend programs of interest to you.

    Grayson Clarke

    Senior Vice President, Applied Predictive Technologies, a Mastercard Company

    Grayson Clarke is a Senior Vice President and Head of APT's North America Financial Services practice, based in Washington D.C.  Prior to APT he worked at Capital One, where he led the Venture Card business and was head of Credit Card Strategy.  Grayson has also worked at Bain & Company as a consultant on financial services and private equity engagements, as well as at LexisNexis, leading their Credit Risk & Analytics business.  He holds a Master of Business Administration from Harvard Business School and Bachelor of Science in Mechanical Engineering from Virginia Tech.

  • Real-time & Faster Payments: Market Trends and Real-World Insights

    Contains 1 Component(s)

    Real-time payments are here and proving to be a smart, efficient way for consumers and businesses to conduct transactions at any time, over any channel.

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    PRESENTERS:

    Steve Shaw, VP, Strategic Marketing Digital Banking Group, Fiserv
    Hisham Salama, Vice President and Head of Emerging Payments & Innovation at TD Bank

    ABOUT THE WEBINAR:

    A lot has happened in a few short years in the world of faster payments. Real-time payments are here and proving to be a smart, efficient way for consumers and businesses to conduct transactions at any time, over any channel. P2P payments are skyrocketing, and the launch of Zelle now offers financial institutions a clear path to an FI-Centric model for faster P2P payments. This Webinar will provide an overview of the industry landscape for faster & real-time payments, and TD Bank will provide an overview of their approach to real-time payments and highlights/lessons learned from their launch of Zelle. Listen in and find out how your institution can participate in real-time payments. 

    THIS WEBINAR WILL COVER:

    • What is the pace of real-time payment adoption? 
    • What steps should a bank take to offer real-time payments?
    • What are other banks doing and why?

    TOP 3 BENEFITS TO ATTENDEES:

    • Learn where to focus first and which partners can help
    • Hear about first-hand experiences from a bank offering real-time payments
    • Learn about Zelle, the real-time P2P solution being offered by the largest financial institutions in the US

    Have you created an account yet? If you haven't logged in to the CBA registration site before, please click the Create Account button to set up your profile.  This allows the site to recommend programs of interest to you.

    Steve Shaw

    VP, Strategic Marketing Digital Banking Group, Fiserv

    As Vice President of Strategic Marketing for the Digital Banking Group at Fiserv, Steve Shaw is responsible for the overall marketing and communications strategy, as well as product marketing and industry intelligence activities for Fiserv’s Digital Channels and Electronic Payments divisions. Shaw has focused on expanding awareness for the company’s integrated online banking, payment and mobile banking services; developing innovative product roadmaps; and supporting the launch of a new Fiserv brand. 

    Shaw has been with Fiserv for 17 years. Originally joining Corillian Corporation in 2000, Shaw became part of Fiserv through the company’s acquisition of CheckFree Corporation in 2007. Prior to taking his current role, Shaw served as a Director and Product Strategist where he was responsible for the overall product marketing and marketing communications activities for Electronic Banking Services. During his time with Fiserv, Shaw has also held positions as director of marketing, corporate communications manager and public relations manager.

    With years of progressive experience in the financial services industry, Shaw is a well-respected thought leader, regularly presenting at industry trade shows and often quoted in top-rated industry publications, including American Banker.

    Shaw has an MBA from The University of Portland and a B.A. in Communications from Brigham Young University.

    Hisham Salama

    Vice President and Head of Emerging Payments & Innovation at TD Bank

    Hisham Salama is committed to improving lives through digital experience. As Vice President and Head of Emerging Payments & Innovation at TD Bank, he leads payment innovation and delivery for payments within mobile and online banking in North America and Canada. He has extensive knowledge of e-commerce and a rare talent for designing solutions to complex business challenges that increase both customer satisfaction and profitability. 

    Hisham’s leadership, entrepreneurial drive, and ability to partner with major industry players earned him the role of Vice President at the age of 33. He is an innovator and has filed multiple patents in the US and Canada. He is also known for his ability to communicate, network, and negotiate with anyone. He is frequently deployed to represent TD Bank in important industry dialogues and decisions. Most recently, Hisham represented TD Bank on the Mobile Wallet Security Standards Committee in Canada and within The Clearing House Secure Token Exchange in the United States.

    Exceling in both strategic vision and implementation, Hisham was responsible for the launch of TD My Spend, a real-time personal financial management tool, handling everything from strategy and contract negotiations to design and roll-out. Under Hisham’s leadership, TD MySpend reached 1M downloads in its first year, which represents a 29% adoption rate for online customers. TD MySpend users hold higher account balances, visit bank branches less often, and overall experience greater convenience and satisfaction with TD Bank.

    Before occupying his current position, Hisham held increasingly senior managerial and executive roles with TD Bank and Bank of America. Hisham was a key member of the BankAmeriDeals product development team, establishing relationships and collaborating closely with local and national merchants, along with several professional sports teams. 

    Hisham is a regular speaker at industry conferences throughout the country. He currently serves on the board of advisors for The Livelihood Project, based in Toronto.  He earned a Bachelor of Science in Business Management, with a concentration in Finance, from North Carolina State University in 2005.

  • Know Your Role: Managing Roles and Responsibilities within the Compliance Management Program

    Contains 1 Component(s)

    Both banks and nonbanks, continue to be challenged by regulators to effectively identify Compliance Management System (“CMS”) roles and responsibilities within the three lines of defense.

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    PRESENTERS:

    Linda Gallagher, Managing Director and Global Head of the Consumer Protection Practice, Promontory Financial Group
    Matt Ondus, Director, Consumer Protection Practice, Promontory Financial Group
    Eric Ferri, Director, Consumer Protection Practice, Promontory Financial Group

    ABOUT THE WEBINAR:

    Both banks and nonbanks, continue to be challenged by regulators to effectively identify Compliance Management System (“CMS”) roles and responsibilities within the three lines of defense.  While assurances should be taken to address all roles and responsibilities within your CMS, doing so for certain key risk programs (e.g. Risk Assessments, Complaints, Monitoring and Testing, Third Party and Issues Management) have proven to be more challenging than others.  In addition, while first and second line roles and responsibilities are generally understood in theory, in practice there is a tremendous amount of confusion around who performs which tasks, sets standards, provides advisory support, owns the risks and provides oversight and challenge.

    While CMS Programs vary across the industry, successful programs are rooted in foundational roles and responsibilities that are formally established, clearly documented, understood and executed through the enterprise. Join this webinar to gain insight into Industry best practices and solutions from one of the banking industry’s leading consultancies.

    THIS WEBINAR WILL COVER:

    • Best practices for delineating roles and responsibilities across the lines of defense for five key risk programs within the Compliance Management System  
    • Regulatory guidance and expectations as well as industry trends and practice for delineating roles and responsibilities  
    • Supporting tools and technologies for developing and documenting roles and responsibilities 
    • Key considerations when executing your organization’s Compliance Program

    TOP 3 BENEFITS TO ATTENDEES:

    • Learn about practical approaches for establishing clarity of roles and responsibilities within key compliance management programs
    • Gain insights from Promontory experts regarding industry-wide best practices on delineating roles and responsibilities across the Compliance Management System
    • Better understand regulatory expectations for documenting and executing roles and responsibilities to drive business change and enhance the Compliance Management System

    Have you created an account yet? If you haven't logged in to the CBA registration site before, please click the Create Account button to set up your profile.  This allows the site to recommend programs of interest to you.



    Linda Gallagher

    Managing Director and Global Head of the Consumer Protection Practice, Promontory Financial Group

    Linda leads Promontory’s global consumer protection practice and co-leads Promontory’s Conduct Risk Solution Center. She has three decades of consulting experience and expertise in all aspects of consumer-oriented regulation, compliance, and risk management.

    Linda advises bank and nonbank financial services firms on the strategic dimensions of consumer regulatory compliance. Her focus is on helping firms create sustainable and compliant business models and cultures of strong risk management and operational excellence. She is a trusted adviser to banks’ management teams, boards, and business-unit leaders on the design and implementation of compliance programs that meet evolving regulatory expectations. She also works with nonbank firms that offer consumer financial products and services, in many cases helping these firms prepare for new and unfamiliar regulation. Linda has extensive experience directing regulatory risk and readiness assessments, with an emphasis on consumer protection risks through the life cycle of financial products and services. She has led internal regulatory investigations, consent-order look-back reviews, and remediation efforts for firms ranging from community banks to global financial services companies. Linda also has experience evaluating banks’ sales practices, culture, and conduct, in light of developing regulatory and industry expectations for sales and compensation programs. In addition, she has led efforts at large financial institutions to design complaint-management programs and implement process improvements throughout the complaint-management life cycle.

    Before joining Promontory, Linda worked for 25 years at KPMG, where she managed the firm’s financial services regulatory practice and oversaw compliance and consumer protection services. Early in her career, she was a professional accounting fellow at the Federal Home Loan Bank Board in Washington, D.C. Linda has been honored by Consulting Magazine as a top-25 consultant and is a nationally recognized speaker on all aspects of consumer financial protection.

    Matt Ondus

    Director, Consumer Protection Practice, Promontory Financial Group

    Matthew assists clients with meeting the regulatory expectations of the Consumer Financial Protection Bureau, including managing unfair, deceptive and abusive acts and practices risk, and building out effective enterprise compliance risk management programs. He also advises clients on a broader range of consumer protection laws including Fair Lending, Fair Debt Collection Practices Act, Truth in Lending Act (including CARD Act issues), Servicemembers' Civil Relief Act, and the Real Estate Settlement Procedures Act.

    Matthew brings 30 years of substantive financial regulatory experience from senior industry and regulatory levels. He served as a field manager with the Consumer Financial Protection Bureau and was the team lead for two of the nation’s largest banks. As a large bank team leader, Matthew was responsible for developing and implementing a risk-based compliance supervision program specific to each institution. Prior to joining the CFPB, Matthew spent 17 years as a Commissioned National Bank Examiner with the Office of the Comptroller of the Currency, where he specialized in compliance. Additionally, he served as a vice president and compliance officer at AmSouth Bank for five years and served as a senior loan review officer for Compass Bank for two years.

    Eric Ferri

    Director, Consumer Protection Practice, Promontory Financial Group

    Eric is a Director in Promontory’s Consumer Protection practice and a key member of Promontory’s Conduct Risk Solution Center. While at Promontory, Eric has provided advisory services with a focus on assessing and controlling consumer compliance and conduct risks, as well as designing and implementing compliance and conduct risk management programs. Prior to joining Promontory, Eric provided regulatory consulting services as part of the Regulatory Risk Advisory practice of a Big 4 accounting firm.  Prior to entering consulting, Eric served as an examiner at the Office of the Comptroller of the Currency, where he provided regulatory oversight to national banks throughout the southeastern U.S. In this role, Eric focused on assessments of compliance and credit risk and examinations of institutions managing formal regulatory enforcement actions.

  • Small Business Banking & Payment Trends

    Contains 1 Component(s)

    As the digital transformation continues to reshape all areas of our economy, small businesses are finding new ways to use these channels to grow their business.

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    PRESENTER:

    John Yarley, Senior Director, Small Business, Visa Inc.

    ABOUT THE WEBINAR:

    As the digital transformation continues to reshape all areas of our economy, small businesses are finding new ways to use these channels to grow their business.  This webinar will review a number of key trends in the small business sector, including how these relate to their banking needs and payments behavior.  It will also examine overall awareness and interest in some of the new players in the digital payments landscape.

    THIS WEBINAR WILL COVER:

    1. Digital trends in the small business sector
    2. How business owners engage in digital channels
    3. Impact on their banking needs

    TOP 3 BENEFITS TO ATTENDEES:

    1. Understand key trends in small business 
    2. Insights on how small business engages digital channels
    3. How to better serve your small business customers banking needs

    Have you created an account yet? If you haven't logged in to the CBA registration site before, please click the Create Account button to set up your profile.  This allows the site to recommend programs of interest to you.

    John Yarley

    Senior Director, Small Business, Visa

    John Yarley is a Senior Director for Business Card Products with Visa, Inc. John leads a team at Visa that works with banks and credit unions to develop new business card programs, refine overall small business product strategies and assess ongoing portfolio performance. John has over 20 years of bank card product management experience; both issuing and acquiring. John has been focused on the small business banking and payments needs for past 10 years.

  • Has your Relationship Pricing Lost its Spark?

    Contains 1 Component(s)

    In this webinar, we will illustrate new ways banks are using data analytics to identify opportunities for redesigning lending products to reduce price sensitivity and achieve profitability.

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    PRESENTER:

    Rutger van Faassen, VP of Lending, Nomis Solutions
    Oren Lavie, Senior Business Analyst, Nomis Solutions 

    ABOUT THE WEBINAR:

    Banks have a long history of rewarding existing lending customers with discounts under the assumption that lower rates will make them more loyal. But it seems counterintuitive to keep discounting your best customers until they are no longer profitable, especially when you don’t understand their price sensitivity. On the other hand, some banks follow the cable television model, offering temporary discounts to attract new customers before converting them to the baseline price. It’s possible that those banks are throwing away discounts on customers who might not maintain balances at the end of the promo period. So what’s the right approach to building meaningful customer relationships?

    In this webinar, Rutger van Faassen, VP of US Lending at Nomis Solutions, will illustrate new ways banks are using data analytics to identify opportunities for redesigning lending products to reduce price sensitivity and achieve profitability. Attendees will learn how banks can manage the tradeoffs between relationship pricing for customer retention and customer acquisition and ensure that they are measuring the right KPIs when it comes to profitability targets. The session will focus on customer perception of value and levers other than price that banks can use to meet their portfolio goals.

    THIS WEBINAR WILL COVER:

    1. Measuring the perceived customer value of product features that can reduce price sensitivity and increase “stickiness.”
    2. Using optimization to understand the tradeoffs of pricing levers based on existing customer relationship versus new business.
    3. Identifying whether your bank is using the right indicator(s) to measure the success of optimization strategies.

    TOP 3 BENEFITS TO ATTENDEES:

    1. Learn how to identify the right metrics for your bank when evaluating portfolio performance.
    2. Increase effectiveness through product design that focuses on customer value levers other than price.
    3. Improve business outcomes by finding the right balance between incentivizing new or existing customer relationships.

    Have you created an account yet? If you haven't logged in to the CBA registration site before, please click the Create Account button to set up your profile.  This allows the site to recommend programs of interest to you.

    Rutger van Faassen

    Vice President of Lending, Nomis Solutions

    As VP of Lending, Rutger works with clients to implement best-in-class pricing and profitability management tools and business processes. He brings broad experience in international retail lending to Nomis clients. 

    Prior to joining Nomis in 2008, Rutger was a Vice President at ABN AMRO Mortgage Group responsible for strategy definition for Correspondent Lending. During his ten years at ABN AMRO Rutger was also responsible for setting up mortgage businesses in different European markets. 

    At Nomis, Rutger has successfully been helping lenders globally implement price optimization solutions that generate proven benefits.

    Oren Lavie

    Senior Business Analyst, Nomis Solutions

    Oren Lavie is a Senior Business Analyst at Nomis Solutions where he focuses on the Lending vertical. Oren works with Home Equity, Auto Loan, and Mortgage clients in the U.S. and Canada. Prior to working at Nomis, Oren worked for Citigroup in the Risk Management department. Oren has a B.A. in Mathematics from the University of Pennsylvania and a Masters of Engineering in Industrial Engineering and Operations Research from UC Berkeley.

  • When Call Volume Spikes. Need-to-know Insight for a Strong Service Strategy

    Contains 1 Component(s)

    Attend this webcast for new insight into inbound events, their impact on account holders and your organization, and the key components of strong customer service strategy.

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    PRESENTERS:

    Stephen Nikitas, Senior Strategy Director, Harland Clarke
    Terri Panhans, Vice President, Contact Center Solutions, Harland Clarke
    Janet Sthele, Director of Client Strategy and Sales, Contact Center Solutions, Harland Clarke
    Ron Hasbrooke, Business Development Executive, Contact Center Solutions, Harland Clarke

    ABOUT THE WEBINAR:

    Conversions. Acquisitions. Account changes. Marketing campaigns. Even predictable spikes in call volume, if not planned for properly, can increase hold times, frustrate account holders and put customer satisfaction at risk. Is your institution prepared to deliver a best-in-class customer experience when a spike in call volume occurs? If managed effectively, inbound events present valuable opportunities to widen customer reach, increase engagement and strengthen loyalty with account holders across all touch points.

    Attend this webcast for new insight into inbound events, their impact on account holders and your organization, and the key components of strong customer service strategy. We’ll discuss everything: forecasting, staffing, quality assurance, project management, communications and more. Harland Clarke speakers will share new information, firsthand experiences, and actionable insights into what comprises a truly successful customer service preparedness strategy.

    THIS WEBINAR WILL COVER:

    1. How to lay the foundation for a defined customer service vision.
    2. A process for examining operational building blocks and resources required for contact center readiness.
    3. Key learnings shared by Harland Clarke to ensure inbound event strategy success.

    TOP BENEFITS TO ATTENDEES:

    1. Better understanding of the operational costs and resources required to manage inbound events.
    2. Best practices to ensure a seamless customer experience and minimize impacts to your process flows.
    3. Lesser-known tips to ensure operational readiness and success.

    Have you created an account yet? If you haven't logged in to the CBA registration site before, please click the Create Account button to set up your profile.  This allows the site to recommend programs of interest to you.

    Stephen Nikitas

    Senior Strategy Director, Harland Clarke

    Steve Nikitas joined Harland Clarke in October 2010 and has more than 30 years of experience in strategic planning, marketing, public relations and executive speechwriting. He has been a senior executive at financial institutions in New York, California and Massachusetts, developing and implementing sales and marketing programs that resulted in significant growth rates in loans, deposits and accounts.

    As senior strategist with Harland Clarke Marketing Services, Steve provides consultative services to banks and credit unions, helping them craft marketing and retail strategies and campaigns to take advantage of existing market and financial conditions and to grow targeted portfolios.

    Steve holds an M.B.A. from Clark University, an M.Ed. from Fitchburg State College and a B.A. from Boston University. He has published monthly columns on financial management in The Gardner News and Poughkeepsie Journal. He also had a monthly New York radio show on money management.

    Steve speaks on a variety of topics aimed at helping financial institutions grow and prosper, including loan portfolio growth, account holder retention, and turning regulatory issues into opportunities.

    Terri Panhans

    Vice President, Contact Center Solutions, Harland Clarke

    Terri Panhans is the Vice President, Contact Center Solutions for Harland Clarke. She manages all aspects of the contact center solutions programs that are supported by Harland Clarke. In her role, Terri is continually focused on delighting customers with each and every contact, delivering incremental profitable growth, and providing solutions that grow and retain the customer base.

    Terri began her career at Harland Clarke in 1993 as a Regional Call Center Manager in Dallas, Texas. She has held the positions of Servicing Project Manager; Regional Call Center Manager in Charlotte, NC; Director of Servicing for National Accounts; Executive Director Contact Center Solutions; Assistant Vice President of Sales & Marketing; and Vice President of Channel Development.

    She was appointed to her current position in February 2012. She received Harland Clarke’s Superior Contributor award in 1997, 2007 and 2012. She was also awarded the Service Star Award in 1999 and 2000. And she has served on numerous teams that earned Team Excellence Awards.

    Terri earned her bachelor’s degree in Business Administration from Texas A&M University in 1982. She also attended the Darden Graduate School of Business Administration in 2002. Terri and her husband Chet reside in Atlanta, Georgia and have two sons.

    Janet Sthele

    Director of Client Strategy and Sales, Contact Center Solutions, Harland Clarke

    As Director, Client Strategy and Sales of Harland Clarke Contact Center Solutions for Harland Clarke, Janet Sthele is responsible for understanding the needs of clients, aligning them to Harland Clarke solutions as applicable, and sharing best practices to ensure the programs are successful and customer satisfaction is maintained. Janet is dedicated to ensuring consistent, high touch customer experiences across all solutions.

    Janet joined Harland Clarke in 2003 and has more than 20 years of experience in client service with 13 of those years focused specifically within the financial services industry. This experience makes Janet uniquely capable of providing strategic thought leadership and coordinating complex, multi-channel solutions which help clients acquire, grow and retain customers.

    Janet holds a B.A. in Communications from St. Edwards University and is the proud recipient of multiple Harland Clarke Quarterly Leadership and Superior Contributor awards.

    Ron Hasbrooke

    Business Development Executive, Contact Center Solutions, Harland Clarke

    Ron Hasbrooke rejoined Harland Clarke in 2017 as a Business Development Executive. He brings more than 20 years of leadership and business development experience, including expert knowledge of contact centers, where he has held second- and third-level sales, service and operations leadership roles within multiple high-volume contact centers.

    A consultative professional who understands the fast-paced, high-pressure environments of contact centers, Ron has helped build, launch, manage and support major inbound, outbound, blended and multi-channel campaigns for Fortune 500 companies.

    Ron worked previously at Harland Clarke from 2002-11 as an Account Executive, Regional Manager and Director, Client Development Group. He has a Bachelor of Arts from San Diego State University and a Master of Science from Syracuse University.

    Ron is currently based in Nashville, Tennessee.

  • Household Acquisition: 3 Best Practices for Planning Your Next Marketing Campaign

    Contains 1 Component(s) Recorded On: 10/12/2017

    In today’s highly competitive environment growing households and core deposits is more important for financial institutions than ever, but how can you ensure your next campaign is as targeted – and successful – as possible?

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    PRESENTERS:

    Steve Nikitas, Senior Strategy Director, Harland Clarke
    Rachel Stephens, Product Manager, Marketing Solutions, Harland Clarke

    ABOUT THE WEBINAR:

    In today’s highly competitive environment growing households and core deposits is more important for financial institutions than ever, but how can you ensure your next campaign is as targeted – and successful – as possible?

    During this webinar participants will receive an education in planning an effective acquisition marketing campaign: from strategy, to design, implementation, reporting and beyond. Attendees will also learn the top best practices on how to make their next campaign more effective, less wasteful, and incredibly enticing to audiences.

    THIS WEBINAR WILL COVER:

    1. How to ensure your institution is enabled for generational marketing
    2. What creates a highly optimized and focused acquisition campaign
    3. Designing a campaign with high engagement in mind

    TOP 3 BENEFITS TO ATTENDEES:

    Attendees will learn:

    1. How to combat waste during an acquisition campaign
    2. The most important questions to ask when designing the campaign
    3. How financial institutions can ensure the best ROMI

    Have you created an account yet? If you haven't logged in to the CBA registration site before, please click the Create Account button to set up your profile.  This allows the site to recommend programs of interest to you.

    Stephen Nikitas

    Senior Strategy Director, Harland Clarke

    Steve Nikitas joined Harland Clarke in October 2010 and has more than 30 years of experience in strategic planning, marketing, public relations and executive speechwriting. He has been a senior executive at financial institutions in New York, California and Massachusetts, developing and implementing sales and marketing programs that resulted in significant growth rates in loans, deposits and accounts.

    As senior strategist with Harland Clarke Marketing Services, Steve provides consultative services to banks and credit unions, helping them craft marketing and retail strategies and campaigns to take advantage of existing market and financial conditions and to grow targeted portfolios.

    Steve holds an M.B.A. from Clark University, an M.Ed. from Fitchburg State College and a B.A. from Boston University. He has published monthly columns on financial management in The Gardner News and Poughkeepsie Journal. He also had a monthly New York radio show on money management.

    Steve speaks on a variety of topics aimed at helping financial institutions grow and prosper, including loan portfolio growth, account holder retention, and turning regulatory issues into opportunities.

    Rachel Stephens

    Product Manager, Marketing Solutions, Harland Clarke

    Rachel Stephens joined the Harland Clarke team in August 2016 and brought with her 10 years of experience marketing products and services for financial institutions.

    She has worked on various lines of business within the financial services industry including consumer, small business, commercial, private wealth, investment and institutional banking. She has extensive knowledge in campaign development, marketing strategy, event management, public relations, customer service and sales.

  • The Path to Digital Transformation: Three Banks Describe Their Digital Banking Strategy

    Contains 1 Component(s)

    During this webinar, representatives from three banks will discuss how their institutions identified, developed and deployed digital strategies that will allow them to achieve this goal for their more than 2.5 million digital banking customers.

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    PRESENTERS:

    Kevin Karrels, SVP - Digital Channels, First Tennessee Bank
    Wade Satterfield, Director Digital Services, Arvest Bank
    Greg Waltz, SVP - Director of Digital Channels, TCF Bank

    ABOUT THE WEBINAR:

    Developing and deploying a digital banking strategy involves more than simply upgrading aging online and mobile products. It requires an overall strategy that must include how a financial institution is going to address a growing set of digital devices and services that will evolve over time.

    During this webinar, representatives from three banks will discuss how their institutions identified, developed and deployed digital strategies that will allow them to achieve this goal for their more than 2.5 million digital banking customers.

    THIS WEBINAR WILL COVER:

    1. The risk of doing nothing or not enough.
    2. The guidelines for deciding who to partner with and how to deploy.
    3. The technological/organizational changes needed to support that strategy.
    4. The necessity of continuous innovation and the obstacles of achieving it at a bank.
    5. The short and long term benefits realized to date using this approach.

    TOP 3 BENEFITS TO ATTENDEES:

    1. Participants will learn how three mid-tier banks received tangible benefits from their approaches to developing and deploying a digital transformation strategy.
    2. Participants will be provided with a set of guidelines to consider when deciding how their institutions might benefit from a platform approach to digital banking.
    3. Participants will gain insights into how each bank is extending the functionality of their digital banking platform to gain additional competitive leverage.

    Have you created an account yet? If you haven't logged in to the CBA registration site before, please click the Create Account button to set up your profile.  This allows the site to recommend programs of interest to you.

    Kevin Karrels

    SVP – Digital Channels, First Tennessee Bank

    Photo/Bio Pending

    Wade Satterfield

    Director Digital Services, Arvest Bank

    Photo/Bio Pending

    Greg Waltz

    SVP, Director of Digital Channels, TCF Bank

  • Technology to Make Small Businesses Tick

    Contains 1 Component(s)

    Financial institutions looking to increase their small business revenue, first need to better understand this sector and what makes them tick. Today, small businesses have many unique needs, and their relationships with their financial institutions are critical to their success.

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    PRESENTER:

    Victoria Dougherty, Director of Payment Management Solutions, Fiserv

    ABOUT THIS WEBINAR:

    Financial institutions looking to increase their small business revenue, first need to better understand this sector and what makes them tick. Today, small businesses have many unique needs, and their relationships with their financial institutions are critical to their success. Not only do financial institutions need to help solve cash flow concerns for small businesses, but should offer sophisticated capabilities and tools to better meet their emerging concerns. If financial institutions fail to meet the requirements of small business customers, their customers will seek out alternatives.  

    Join this webinar to review recent research on the needs and preferences of the small business segment, as well as gain insights into ways that financial institutions can employ new technology and services to attract more small business customers by meeting their unique needs.

    THIS WEBINAR WILL COVER:

    1. Banking needs of Small Businesses
    2. Trends in the marketplace
    3. Addressing cash flow requirements

    TOP 3 BENEFITS TO ATTENDEES:

    1. Better understanding of Small Business concerns
    2. Knowledge of obstacles to avoid
    3. Tools to help meet immediate financial needs

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    Victoria Dougherty

    Product Director, Fiserv

    Victoria Dougherty, Director of Payment Management Solutions at Fiserv, has over 20 years of experience in the financial services industry. Her expansive background includes management roles at both financial institutions and technology providers. At Fiserv, she is responsible for the Immediate Funds product that makes risk-free accelerated funds availability a reality for forward-thinking financial institutions and their customers.